Why Great Producers Lose Deals They Should Win with Guffy Wright
Why do good deals still fall apart when you know you’re offering more value?
Why do good deals still fall apart when you know you’re offering more value?
Are your producers struggling to gain confidence and traction, even when they’re doing the work?
Dan Michelini, VP of Sales at Acrisure, joins me to discuss his unique path into the industry.
What does it take to scale an insurance agency without getting buried in back-office work?
If you want to help your clients control their health insurance premiums, you must help them control their claims.
What if I told you your biggest growth opportunity is hiding inside your agency?
If you want to operate in the private client and high-net-worth space, you cannot afford to just be “the insurance guy.”
In this episode, I’m joined by benefits advisor Colton Storla to talk about the habits, routines, and mindset that fuel high performance both inside and outside the office.
My guest, Hunter Kinchen joins me to discuss how his background playing Division I football at LSU prepared him for a successful career in employee benefits.
Too many producers operate from a place of scarcity – they walk into discovery meetings desperate for the win, giving off an energy that actually repels prospects.
Many employee benefits advisors pitch innovative funding strategies, only to watch them fail during implementation.
Most sales training assumes you need to be a loud, extroverted closer to win big deals. But if you try to swing like Tiger Woods when that’s not how you […]
Most corporate wellness programs are built on a fundamental flaw: paying people to do something they already want to do.
When a client suffers a major loss, the last thing they want to deal with is a claims process bogged down by miscommunication and a lack of empathy.
If you find yourself stuck in the endless “just checking in” cycle, your sales communication is broken.
In an industry fixated on “what’s in it for me,” the fastest way to build an elite book of business is actually to give your time away for free.
Making the leap from high-volume personal lines to complex commercial risk is one of the hardest transitions in the insurance industry.
The days of treating an agency like a personal lifestyle business while expecting a massive private equity payout are coming to an end.
In 2026, the insurance industry is noisier than ever, AI is changing the landscape, and buyers are deeply entrenched in a “trust recession.” The traditional sales cycle of hammering suspects […]
Most independent agency owners look at a private equity acquisition as the ultimate finish line. They assume that getting bought by a massive national broker will instantly solve their back-office […]
Most sales managers will tell you that the only way to write seven figures in new business is to follow a rigid, uncompromising metrics plan—100 dials a week, three meetings […]
Most insurance producers spend their entire careers trying to fit in. They use the same scripts, wear the same suits, and pitch the same spreadsheets. But here is the hard […]
In the insurance industry, we often celebrate the “Hero”, the lone-wolf producer who closes the big deal and saves the day. But if you want to build a truly scalable […]
In a commoditized industry, most insurance producers rely on their technical knowledge to win deals. But knowledge is no longer the differentiator – energy, conviction, and a hyper-specialized niche are.
Most insurance producers walk into a meeting and immediately start talking about policies, endorsements, and premiums. But if you want to win a multi-million dollar account, you have to stop […]
Most insurance producers are terrified of splitting their commissions, fearing it will cut their income in half. But what if teaming up with a partner, one who fills your gaps […]
The medical stop-loss market is in trouble. With industry-wide loss ratios running dangerously high, several major reinsurance carriers have recently decided to exit the market entirely.
Jimmy Blair’s path to the insurance industry is truly one of a kind. Before selling commercial insurance, Jimmy spent nearly a decade as a police officer in Tempe, Arizona, navigating […]
Note for DFW Advisors: Be sure to listen to the end for details on our upcoming joint event on April 16th in Plano, Texas, where we will teach you the […]
Most insurance brokers are terrified of sharing their best strategies online. They worry that if they give away their “secret sauce,” a prospect will simply take that information and hand […]
Right now, the insurance industry is treating AI like a magic bullet. Agency leaders are buying up flashy tech tools, hoping artificial intelligence will magically fix their RFPs, streamline client […]
Building a high-performing sales team in the insurance industry has never been harder. With veteran producers nearing retirement and green rookies years away from validation, agency leaders are stuck deciding […]
Many P&C and commercial agents avoid selling life insurance because it feels intrusive, the applications are too long, and the underwriting process is overly complex.
Are your marketing people glorified order takers or proactive advisors? For many agencies, marketing is just the team that formats slide decks or requests quotes from carriers.
In this episode, I sit down with Mark Rodgers to reveal the exact operational framework that scaled his agency from a $1M “mom-and-pop” shop into an $8.1M tech-enabled powerhouse.
When Nancy Giacalone was told by her former partners that having a female agency owner “wasn’t a good look,” she didn’t argue. Instead, she cashed out her 401(k), bought her […]
Many agency leaders run their businesses on gut instinct. While intuition is important for speed, relying on it for your year-end forecast or retention metrics is a dangerous game.
Every producer wants to land massive enterprise accounts, but very few are willing to embrace the daily, unglamorous grind required to get there.
When renewals rely on spreadsheets, scattered email chains, and the “tribal knowledge” of a few account managers, errors become invisible – until they suddenly show up.
Most brokers pitch self-funding as a silver bullet for cost containment, focusing on administrative fees and stop-loss premiums. But they ignore the elephant in the room: the actual claims data.
Most brokers treat ancillary benefits as an afterthought – a quick box to check at renewal while focusing on the medical plan.
The insurance industry is purposely complex. Many brokers use confusing jargon and convoluted strategies to maintain the status quo and protect their commissions.
Most health insurance brokers rely on reactive cost-containment strategies.
At 41 years old, Mark Holland had won the game. He sold his agency, BenCom, and was in the Cayman Islands planning a life of philanthropy and leisure.
“How am I going to get any credibility?” This is the question that paralyzes most new producers. But waiting for “gray hair” to build authority is a waste of time.
Most agencies are stuck in the trap of “placing insurance” – chasing quotes, competing on price, and hoping for a renewal. But the agencies that are actually scaling have stopped […]
Most advisors ignore the post-65 retirees sitting on their clients’ health plans.
The insurance industry is still in love with the 1990s. We glorify the “grind” of cold calling and spamming inboxes, ignoring the reality that the modern buyer has moved on.
The construction industry has digitized, but the insurance industry hasn’t kept up. Most carriers still price risk based on outdated proxies, ignoring the massive amount of real-time safety and operational […]
Every insurance agent has a graveyard of “dead” leads; prospects you called once, got sent to voicemail, and never touched again. You think they are worthless, but you are actually […]
Most agencies treat employee benefits as a secondary revenue stream – a product to be sold rather than a risk to be managed.
Losing a big account hurts. Your natural instinct is to get defensive, blame price, and block the other broker on LinkedIn. But what if the secret to your future growth […]
That was the feedback Stephanie Handschuh received from a CFO early in her career. It is a bias that plagues the insurance industry, where the average age is pushing 60 […]
In an industry obsessed with mergers and acquisitions, staying independent is a radical act. Most agencies sell out or fade away, but Rue Insurance has thrived for 108 years across […]
In the insurance industry, we are taught that value equals output. We measure success by how hard we grind, how many calls we make, and how much revenue we personally […]
Most producers claim they want to dominate in 2026, but they are waiting for permission. They wait for the “perfect time” to invest in themselves, or worse, they wait to […]
Building a personal brand and driving sales usually requires you to be awake, on camera, and actively recording.
Most agency owners treat profit as an afterthought; it’s just whatever is left over at the end of the year. This “Bank Balance Accounting” mindset leads to a high-stress cycle […]
Executives are “corporate athletes,” facing the same intense pressure, grueling schedules, and high stakes as professional athletes – but without the training, recovery, or support.
In the traditional agency model, growth usually means hiring more people to do more manual work. This linear relationship eats into your margins, complicates your operations, and ultimately caps your […]
The insurance industry often hires for pedigree: the right degree, the right school, and a polished background. But my guest, Misty Carson, proves that grit outperforms a resume every time.
Volunteer fire departments and EMS organizations face risks far beyond what traditional businesses encounter.
The status quo is a lack of desire to do something different simply because what you’ve always done is comfortable.
There is a dangerous myth in the industry that building a personal brand means you never have to pick up the phone again. Producers start posting on LinkedIn and assume […]
Most employers are wasting money on “cost containment” solutions that nobody uses. They buy a 1-800 number or a wellness app, hoping for healthcare cost reduction, but get zero engagement […]
Agency leaders make a fatal assumption: that their million-dollar producers are self-sufficient. The reality is, these all-stars drive 80% of your revenue, and they’re often the most neglected. They’re a […]
The fee-for-service model isn’t just failing your clients; it’s actively burning out the very doctors they’re supposed to trust.
The benefits market is flooded with solutions that promise innovation but deliver total chaos. They’re built on “razor-thin margins” to chase top-line revenue, and the service inevitably collapses, leaving you, […]
The American way of selling is a high-stress, quantity-obsessed grind. We’re taught to chase more prospects, make more calls, and just do more: a relentless chase that inevitably leads to […]
Most insurance agencies market themselves like they’re still stuck in the last century, relying on tired tactics, generic messaging, and treating their marketing team like order-takers.
Most independent agencies lack a compelling story, have no true specialization, and fight to be seen as anything more than a commodity that can be replaced by a cheaper quote.
The future of this industry belongs to those who collaborate.
Time Management: The #1 Differentiator in Sales
Every broker has clients with a workforce they can’t solve for: hourly, seasonal, part-time, etc.
The modern market is designed to crush the independent agency. For many, the goal is no longer to thrive; it’s just to survive in an increasingly hostile environment.
For decades, the insurance industry’s default answer to every growth problem is to “hire more people.”
In the boardroom, the biggest enemy is often fear. CFOs and HR leaders get paralyzed by the fear of change, letting their teams suffer under broken health plans because doing […]
What do you do when your world collapses? When your son is diagnosed with a rare and aggressive cancer, and you meet another father in the hospital who has lost […]
In this episode, I break down the 3 unconventional sales rules that have generated millions for my company.
What if industry chaos is your biggest opportunity to build unbreakable trust?
Being a great salesperson doesn’t automatically make you a great CEO…
The insurance industry is addicted to “realistic” sales goals. We set safe, comfortable targets that we know we can hit, which feels like smart planning but is actually a blueprint […]
I recently took a small group of elite producers into the Northwoods to prove there’s a better way to get together than the typical insurance conference.
I was tired of the broken industry conference model: the fire hose of information, the unhealthy food, and the complete lack of focus on real growth.
The traditional sales playbook was written for extroverts. It tells you to work the room, dial for dollars, and constantly be “out there”, which is a model that drains introverts […]
Every broker has that client who’s trapped—too big for small group rates but terrified of the massive financial risk of traditional self-funding.
Back in 2014, I was at a crossroads that every consultant hits: I knew the traditional way of selling benefits was broken, but I didn’t have the playbook to build […]
The insurance industry is full of brokers who talk about innovation but still push the same tired, carrier-first products. My guest this week, Wes Spencer, doesn’t just talk—he builds.
If your primary prospecting strategy is to make as many cold calls as possible, you’re building your business on a foundation that’s cracking.
Ragan Edwards: From Stay-at-Home Mom to Commercial Insurance Powerhouse.
Happy Independence Day! I hope you enjoy the holiday, but remember to keep your foot on the gas coming out of it and into Q3.
On this episode, I’m joined by a producer who cuts through the noise: Guffy Wright from The Mahoney Group.
On this episode, I’m cutting right to the chase: if you’re an insurance professional putting your head in the sand on this whole AI thing, you are about to get […]
June is mental health month, and I wanted to dedicate at least one of my episode’s this month to this topic.
What’s your legacy? How will you be remembered?
Luke Aslesen, the super-passionate co-founder of INFRMD, joined me this week to share why he felt the need to create “The Netflix Of Benefits Education.”
Are your health and fitness really that important to business success? In this episode, I’ll explain why I believe they are.
Stephen Snyder joined me this week for a wide-ranging discussion on Kentucky, college baseball, transitioning from voluntary to employee benefits, and bourbon.
Which of your clients do you actually align with? They might not be the ones who make you the most money, but they’re consistent, reliable, and their personalities and goals […]
Madison Baker and Madison Cole are two of the best examples of how content marketing can change your career. They’re both young and early in their careers, but they’ve made […]
We flipped the script on this week’s episode as Amy Essig, our Director of Client Content Strategy, interviewed me about my daily habits and how I turned my career around.
David and Alex Goldfarb, the Benefits Brothers from DSG Benefits Group, joined me this week to talk about how they each found insurance, advice for those looking to take a […]
This week on the Accelerate Your Insurance Sales Podcast, I’m sharing the 4 pillars of modern insurance sales that will change the way you view and interact with prospects.
I was joined in studio this week by Justin Burgess, an insurance consultant who works in the RV niche who has built an impressive social brand recently.
This past weekend, I had a chance to spend times with two very close friends of mine, Shaun Peet and Kyle Depiesse, and I learned some life and leadership lessons […]
Brian Jungeberg and Bryan Ice have made a niche for themselves in the final mile delivery space, which has allowed them to serve over 2000 clients.
Most producers do not have leverage when it comes to prospecting. Why? Because they’re still primarily relying on outdated sales tactics.
Joe Erle, Cyber Group Practice Leader at C3 Risk/Insurance Services, joined me to share his journey into content creation, as someone who has some anxiety around being on camera and […]
My colleague Amy Essig, Director of Client Content Strategy for us at Complete Game Consulting, joined me this week to talk about our “Content Done For You” program.
My guest this week, Tommy Gaffney, has been homeless twice: once when he was a teenager, and again after the 2008 recession. Both times, his perseverance and discipline pushed him […]
How do you elevate your customer’s experience? By showing them that you actually care about them, proactively engaging with them, and being aware of the perception that they have of […]
Meghann High, Founder and President of Inspire Benefits Consultants, joined me in studio to share her journey into insurance, what made her decide to be an entrepreneur, and what it’s […]
The “traditional” ways of marketing your business are just not effective in the modern world, especially in the insurance industry.
David Vorhees, founder/CEO of True Captive, joined me to talk Kansas City sports, how his athletic background has impacted his career, why he founded True Captive, and his podcast “Running […]
In this week’s podcast, I share the simple truth of this business: you’re only going to succeed if you really want to. Stop depending on other’s to give your success; […]
Welcome to the Accelerate Your Insurance Sales Podcast!
On the final episode of Bullpen Sessions, I share the 5 things I learned this year that I’ll carry forward into 2025.
Why do you do what you do? Is it for money, or because you have purpose?
Your solutions may be amazing, but if employers perceive that they’ll disrupt their employees’ benefits too much, you’re not gonna have much success.
I have a special announcement to make about the future of the podcast. Don’t worry, it’s all good news: I’m excited to take this show to the next level in […]
If you’re starting out in this (or any) industry, you will get told “no”, solely based on your age/lack of experience.
Rod Powell Sr. is such an interesting guest for Bullpen Sessions for two reasons:
This week’s podcast is a replay of an amazing webinar I hosted with Kareim Cade.
I’m going to be delivering a TEDx style talk later this week all about grabbing attention to grow your business, and in this week’s Bullpen Sessions I share some of […]
This week’s episode of Bullpen Sessions is a replay of an amazing webinar I hosted with Chris Bayer and Chris Boling, and it’s all about how content really works in […]
I spent way too long focusing on industry popularity instead of what would actually grow my business.
Rocio Luna joined me this week to share her career journey, how she overcame imposter syndrome, and what it’s like to be a woman in a male-dominated industry.
I recently attended a business-building workshop and wanted to share with you some amazing insights I learned.
Marcus Sheridan is the author of “They Ask, You Answer”, a book which I frequently reference both on podcasts and when talking to clients.
A few weeks ago, I traveled to Spain to hike the Camino de Santiago trail as part of a retreat/mastermind, and it completely changed my outlook on life and business.
Patrick Corrigan, founder of Palladium Point, joined me this week to give my audience a bit of the perspective of a recruiter in this industry.
This week, I want to share what I learned from reading the book “The Big Leap”, written by Gay Hendricks.
Niko Caparisos, Principal at Prosperity Benefits and Program Architect for Community-Owned Health Plans, joined the show this week to share what it means to re-localize healthcare.
We’re headed into Q4, so I want you to ask yourself: have you set yourself up to hit your sales goals this year?
“If you build it, they will come.” Sounds great, but isn’t always true in the healthcare industry.
What do you learn by making 300 episodes of a podcast? A lot.
How do you balance running a benefits group that serves many large clients, being a volunteer EMS, a father of 7, and an avid cyclist?
I know for a fact that content can change your life, just like it’s changed mine and so many others in this industry.
Michael Weaver, founder of Weaver Sales Academy, joined me this week and discussed a number of important topics in today’s sales landscape, including:
I recently had the chance to revisit my high school, where I graduated 30 years ago, and talk to their young athletes about what success beyond the field looks like.
How do you find good sales producers? I invited Steve Giannone onto the show to find out how.
Consistency, persistency, patience. Those three words will help you book all the appointments you need with your target prospects, and this week on Bullpen Sessions I’ll teach you how.
This week on Bullpen Sessions I dove into the world of fiduciary PBMs with my special guest Ken Kemker.
If you’ve followed my social media for any amount of time, you know that I’m very passionate about video content, and the fact that it’s the single best thing you […]
Colton Storla (North Risk Partners) joined me on the show this week for a podcast focused on discipline and self-improvement.
A recent trip to Hawaii afforded me the opportunity to reflect on a question that my significant other Amy asked me: when was the last time that you were happy?
Grabbing attention in our industry is pivotal for success in today’s market; in an industry saturated with competitors vying for clients’ trust and business, you need to stand out.
Spencer Smith, SVP at ParetoHealth and host of the Self-Funded with Spencer podcast, joined me for a conversation on everything about him not related to those two roles.
Ross Conner from Hotchkiss Insurance joined me in-studio for a conversation focusing on what it means to stay true to yourself in this industry.
Heather Bowers joined Bullpen Sessions to talk about everything behind the scenes that goes into being a female agency owner, a mom to a college football player son, and working […]
Chris Hamilton from Hotchkiss Insurance, and one of the best users of LinkedIn in the industry, joined me in-studio for a conversation focused on his life away from business.
I was super pumped to have Carl Willis, founder of Simplicity Marketing LLC, join the show to give the audience a digital marketing masterclass. Carl specifically tailored his business to […]
In this episode of Bullpen Sessions, host Andy Neary speaks on the importance of being searchable in this industry, why you NEED to invest time in building your online presence, […]
John Hansbrough, former college football player turned Risk Management Consultant at Acrisure, joined me this week on Bullpen Sessions for a great conversation. In this episode, we discuss: How his […]
In this podcast episode, host Andy Neary dives deep into the core attributes that drive a winning mindset in the insurance industry.
With a decade of experience in the insurance industry, Madison Baker has dedicated her career to mastering the insurance brokerage side of our industry.
In this podcast episode, you’ll learn the three habits top insurance producers leverage every week to consistently hit their sales goals.
Fred Joyal is an author, speaker, and entrepreneur. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He is currently the CEO of TruBlu Social Smiles.
In this podcast episode, Andy is sharing 3 insurance secrets to you kick-start (or revamp) your insurance career.
Terrence Ogden, the visionary founder of Project Grit, is a celebrated leader known for his transformative impact. Through organizing events like the Immortal 32 Ruck and Top of Texas 8 […]
Hayden Partain is a former professional soccer player turned health insurance advisor. He played college soccer at Wake Forest University, one of the top soccer programs in the country. During […]
In this podcast episode, you’ll learn how to turn your mindset into your secret sales weapon.
As CEO and Founder of Work On Your Game Inc., Dre Baldwin has given 4 TEDxTalks on Discipline, Confidence, Mental Toughness & Personal Initiative and has authored 33 books.
In this episode, you learn how to consistently increase your revenue by turning impact into income.
In this episode, you learn 3 Pivotal Strategies to help give you a little more confidence in your sales process so you can win more business.
In this episode, you learn 5 strategies to turn LinkedIn connections into conversations with prospects. If you use LinkedIn effectively, you will build credibility before your prospects ever meet you.
The sales cycle for an insurance producer is longer than ever. In this episode, I share 3 pivotal marketing strategies you must leverage to shorten the path from suspect to […]
In this episode, I share the share 4 pillars of an effective plan to get your message in front of your prospects as much as possible. I want to thank […]
In this episode, I share the top 3 lessons that changed my perspective on life and business, and you can use these lessons to create a legendary 2024.
In this episode, you’ll learn a sales formula that will help you turn your content into exponential sales growth.
In this episode Megan and I discuss the importance of self-care in selling health insurance. If you’re going to be delivering rate increases and advising companies with unhealthy employees, you […]
In this episode, you learn 3 sales secrets used by the industry’s most successful producers. You won’t get these from traditional insurance training.
U.S. Health Care Expenditures are now over 20% of GDP and climbing ahead of the 2024 Presidential election. Health care and health insurance will likely be at the top of […]
In this episode, you’ll learn why your desire to people please could be the reason your business isn’t growing and what you can do to overcome it.
In this episode, Omar shares his intriguing journey from playing baseball at high school and college levels to embracing a career in insurance, particularly focusing on alternative solutions for self-funding.
In this podcast episode, I share the invaluable insights I’ve gained from a monumental milestone: posting 1,000 videos on YouTube.
As the CEO of TRUE Network of Advisors, Scott and his team provide in depth training, innovative ideas and concepts, a select group of preferred partners, the best learning events […]
Public speaking can change your career. As a natural-born introvert, I am not one for big crowds. In fact, when I speak the only thing I want to do after […]
Welcome back to another episode of Bullpen Sessions! Dive into an enlightening conversation with Casey Strunk, a Phoenix-based insurance expert and passionate golfer.
If you eat like shit you’ll perform like shit. In the chase for business success, it’s easy to focus on the growth of your financial assets and overlook the most […]
In this episode, Tony DaRe shares how his insurance agency, BSI Corporate Benefits, leverages the power of marketing to help BSI experience 30%+ growth year in year out.
Productivity eludes most insurance professionals. Why? They lack focus and discipline.
Billy Huard is a former NHL hockey player turned entrepreneur. Billy’s journey from crowd-favorite fighter to embittered retired player to successful entrepreneur offers an unprecedented deep dive into the extreme […]
In this episode Kareim Cade shares tips around how insurance agencies can thrive by helping their producers develop the right leadership skills.
In this episode, I’m showing you how to build a sales strategy that not only triples your revenue but also reignites your passion for the game.
It’s easy to mask unhappiness and depression when everything on the outside screams success.
In this episode, we delve into the art of content creation, focusing on a game-changing approach that turns casual conversations with clients and prospects into compelling content.
It’s easy to mask unhappiness and depression when everything on the outside screams success.
In this podcast episode you’ll learn how the speed of your decision making can determine your success.
In this episode, I talk with Chris Carter, former NFL DB turned health insurance advisor.
In this podcast episode you’ll learn 3 tips to get more done in less time and do it consistently week in, week out.
In this episode, Jake shares his PREP process to help you record more effective videos.
In this week’s episode of the podcast, I’m challenging you to answer the question, “Am I negotiating with my own success?”
In this episode, Dominic shares his invaluable insights on the keys to building a multi-million dollar book of business throughout his impressive 19-year career.
In this podcast episode you’ll learn how to turn an intro meeting into a hot prospect.
In this podcast episode you’ll learn what psychographics are and how you can apply them to identify your best prospects.
For over 15 years David has been a full time personal trainer and has changed the lives of 10s of thousands of lives throughout the world.
It’s official. Amy and I are Wisconsinites again.
This episode is a replay of an episode we released in late January. It was one of the most popular episodes we’ve ever had.
In this special and different episode of Bullpen Sessions I want to share a recent keynote I presented at this years Maximize Conference titles “The Insurance Agent Sales Playbook”. Enjoy!
