Big shoutout to our sponsor ????????APN consulting! Check it out!

Today we are ????talking about being a specialist.

And why ????????YOU, ????????your brand, and ????????business need to become one.

What do I even mean?????????‍♂️ Well, it’s time for a good ol ⚾️baseball analogy.

If you were to go back 1️⃣5️⃣- 2️⃣0️⃣years ago on baseball – the type of pitcher that was emphasized back then was the starting pitcher. ????????

The statistics dwarf what a starting pitcher does today. ????

You see???? if you were a starting pitcher and you’re pitching 7-9 innings you met a variety of different batters.

You couldn’t go narrow. ❌

You had to go wide. ⭕️

Then something, in my opinion, happened in 2014 that changed it all. ????

Listen to the bullpen to find out what and how. ⬇️

Quit trying to be the jack of all trades and just go narrow. ✅

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