EP 22 – Go NARROW With Your SALES MESSAGE
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Today we are 🗣talking about being a specialist.
And why 👉🏻YOU, 👉🏻your brand, and 👉🏻business need to become one.
What do I even mean?🤷🏼♂️ Well, it’s time for a good ol ⚾️baseball analogy.
If you were to go back 1️⃣5️⃣- 2️⃣0️⃣years ago on baseball – the type of pitcher that was emphasized back then was the starting pitcher. 💪🏼
The statistics dwarf what a starting pitcher does today. 😯
You see👀 if you were a starting pitcher and you’re pitching 7-9 innings you met a variety of different batters.
You couldn’t go narrow. ❌
You had to go wide. ⭕️
Then something, in my opinion, happened in 2014 that changed it all. 😱
Listen to the bullpen to find out what and how. ⬇️
Quit trying to be the jack of all trades and just go narrow. ✅
Resources:
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