It’s Sunday afternoon.
I’m sitting down, with a cup of coffee, writing this short blog as I digest the Ascend Conference I just attended for the past 3 days.
So many people to meet but so little time to connect with them all.
However, I return home energized knowing one thing is clear…Read More
Well, here we are…
It’s December 8. We are weeks away from a new year, a new decade! You know what that means!?!
It’s time for New Year’s Resolutions!Read More
Here we are, it’s Black Friday!
A day for madness and insanity. A day consumers go out and prey on the ridiculously low prices offered by retailers so they can kick off the Holiday season with a bang.
It’s a day that makes me extremely grateful for the internet so I can make all my necessary purchases without having to leave the house!Read More
I can remember the day clearly.
I was sitting in the conference room. I had just been hired as THE SOLE PRODUCER for a local health insurance agency. It was my job to bring in the new revenue that would keep “the doors open”.
I remember asking, “So, what is the marketing strategy here?”Read More
Noise.
It’s EVERYWHERE in the health insurance industry right now.
Setting yourself apart is harder today than it’s ever been. Therefore, it’s imperative your message be clear.
Last week I worked with a health insurance industry partner who’s about to launch a solution for brokers and their clients. Their goal? Craft a clear message for their target audience so they can sell their solution at scale.Read More
Brokers are beginning to come to terms with employers who do not want to discuss healthcare during initial prospect meetings. Instead, they want to hear about how the adviser will save their company hundreds of thousands, possibly even millions, of dollars.
Read More