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The World Doesn’t Need Any As@holes

It’s Sunday afternoon.

I’m sitting down, with a cup of coffee, writing this short blog as I digest the Ascend Conference I just attended for the past 3 days.

So many people to meet but so little time to connect with them all.

However, I return home energized knowing one thing is clear…Read More

3 Predictions for LinkedIn

I’ve been really active on LinkedIn for a little over 2 years. Each day my goal is to bring as much value to my audience as I can. In the beginning, my content sucked. Yet, through consistency and repetition, it’s improved. What is the “hack” that’s helped me post better content? There is none.

Showing up on social media is a constant game of testing and experimenting. Will a certain type of post work? I don’t know. Test it and see what happens. If it doesn’t resonate with your audience, stop doing it. Keep trying new things until you reach a point where your message is consistently resonating with your target connections.Read More

My Plea to Health Insurance Industry Vendors

Noise.

It’s EVERYWHERE in the health insurance industry right now.

Setting yourself apart is harder today than it’s ever been. Therefore, it’s imperative your message be clear.

Last week I worked with a health insurance industry partner who’s about to launch a solution for brokers and their clients. Their goal? Craft a clear message for their target audience so they can sell their solution at scale.Read More