Former Major League Baseball player Scott Hairston spent 10 years (2004-2014) playing at the highest level. His successful journey in professional sports saw him make stops in Arizona, San Diego, Oakland, New York (Mets), Chicago (Cubs), and Washington DC.
Hey hey! Welcome to Friday Bullpen Sessions! Today, I’m going to talk to you about a problem that I know is not unique to me — Imposter Syndrome.
Are you familiar with Imposter Syndrome? Do you ever feel like you just don’t belong? Do you ever wonder what right you have to be doing what you’re doing? I see this all the time in my coaching clients, and sometimes I even struggle with it myself. I think, “I’m not the very best at what I do — What right do I have to coach other people?”
I even feel a little bit of Imposter Syndrome when I’m receiving coaching for myself, too. If I’m in a coaching session or a mastermind and I look around and notice that the people around me are having way more success than I am, I start to think, “Why should I get to be in the room with these guys? I don’t belong here — I’m not at their level. What right do I have to be here?”
Imposter Syndrome is all about comparison. When we compare ourselves to people we think are “better” or more successful than we are — whether they really are more successful or not — we start to doubt ourselves. We get discouraged, and we rob ourselves of the credit we actually deserve. And in the worst-case scenarios, Imposter Syndrome can cause us to back off our careers entirely, shut down our businesses, and stop striving for the success we desire.
But here’s the good news: First of all, it’s okay to experience Imposter Syndrome. We all feel it from time to time — It’s normal, and it doesn’t make any of us unique. But second of all, you can overcome it. You don’t have to let Imposter Syndrome keep you down! You can overcome that negative comparison, stop feeling discouraged, and keep striving for success.
That’s why today, I’m sharing my stories of experiences with Imposter Syndrome and the top three tips to overcoming it that I’ve picked up along the way. I’ve had moments — most notably in my professional baseball career — when I let Imposter Syndrome defeat me. But I’ve also learned how to overcome it, and that’s why I’m as successful as I am today. Are you ready to overcome your Imposter Syndrome and start building new confidence in yourself? Then let’s dive in!
My Story: From Defeat to Success
Those of you who have been here a little while know that on this show, I love to look at my past experiences in professional baseball, break them down, and see what lessons we can learn and apply to our business careers. And man, do I have a good one today!
Back when I was playing professional baseball, I played for the Milwaukee Brewers Organization. I played Division I ball in college but at one of the smaller schools. When I got into professional ball, I was up against guys who’d played at LSU, Texas, Ole’ Miss, Arizona State, you name it — Those guys were way bigger threats on the field than I was, or at least it felt that way.
Needless to say, I was nobody’s number one draft pick. I wasn’t a starter, and I wasn’t a closer. My job was to step out onto the field in the middle of a game if the starting pitcher was having a rough night just to keep the team playing. I wasn’t the most important guy on the team, and I wasn’t considered one of the best athletes in the world — I was just good enough to keep us afloat for a little while if necessary.
So I was already experiencing some Imposter Syndrome when my team — the Helena Brewers — played the Missoula Osprey at their stadium in Missoula. Now, the coaches had warned us that summer Friday night that the stands would likely be filled with college kids home on break who had had a little too much to drink, and that they had a reputation for trying to make the games a nightmare for the away team. And that night they did, and I made the mistake of letting them get to my head.
During that game, I was called in to pitch. I got up to the mound, and the guy at-bat for the Osprey was an elite athlete named Andres Torres. This guy was big and massively talented — and I was not. I’m not a particularly tall guy, and I was intimidated. And then the crowd started chanting: “How can you pitch when you’re five-foot-six?! How can you pitch when you’re five-foot-six?!” Over and over, I heard that line repeated, and I thought, “How can I pitch? What right do I have to be here?”
I let those drunk college kids totally discourage me that night. I didn’t pitch well — and I continued not pitching well for the remainder of my short career with the Milwaukee Brewers organization. I was let go shortly after, and that was the end of my professional baseball career.
Now, you might think that I learned my lesson after that. You might hope to hear that I never listened to another negative voice again and that every hard failure or mistake just fueled my motivation to go out there and succeed in business, but that’s not quite true. Even in moments when I was just getting started with my own business, I experienced self-doubt and Imposter Syndrome. I remember joining a Mastermind as a brand new entrepreneur and thinking, “What right do I have to be here? These guys are way bigger and better than me — I shouldn’t be in a room with them.”
To this day, I still struggle with Imposter Syndrome sometimes. I think, “What right do I have to charge people for my coaching and advice?” But let me tell you something: I do have that right, and so do you. As entrepreneurs, we have the right to put ourselves in rooms with people who can help us grow and improve, and we have the right to overcome Imposter Syndrome and go into battle against the Andres Torres-es in our businesses. Let’s dive into a few tips we can all use to stop feeling defeated and overcome Imposter Syndrome:
#1: You Are Valuable If You Aim for Impact
Let me start by saying this: You are valuable. You have unique skills, talents, and value you can offer other people. All you have to do is wake up every day with the goal of creating an impact with your gifts.
Now, if you’re more interested in using your talents just to make a lot of money, it’s a different story. There are far too many people out there who are willing to do anything, say anything, or be anything to get you to buy their products. That’s not bringing value — That’s just earning cash.
But if you’re hustling because you believe in your message and you’re committed to adding value to people’s lives, then you are worthy. You are valuable. You have a right to put yourself in the right rooms, make connections with the right people, invest in yourself, and make your business the biggest and best it can be.
#2: Are You helping People Who Are a Step or Two Behind You?
Here’s the thing: You’re always going to feel like you’re less-than in comparison with somebody. But think about the people you’re aiming to help with your business. Where are they? Are they playing on your level? Or are they a step or two behind you?
Let’s take business coaching, for example. Say you’ve built and scaled your business, and now you’re consistently making five-figures a month. That’s great! Now maybe you’re trying to coach entrepreneurs who are also hitting five-figures a month. You’re probably a little out of their league — Those people want to grow and scale, and you don’t have the expertise or experience yet to help them do it. But if your clients are making five-figure months only three or four times a year, they could definitely benefit from your help!
If you are a step or two ahead of your clients, then you have something to offer them. You have experience operating at a level higher than theirs, and you can teach them how to level-up.
#3: Clearly Define the Problem, Process, and Results
Here’s my last tip for you today: If you’re trying to overcome Imposter Syndrome, one of the best things you can do is follow this three-step process:
- Clearly define the problem you solve.
- Clearly define your process for solving it.
- And clearly define the result your clients will get after working with you.
If you can define and explain the problem you solve, how you solve it, and the results you can help people achieve, there is no reason to feel like an imposter. If you know exactly what value you offer others, you can have confidence, knowing that you’re actually creating an impact and not just wasting your clients’ time and money.
You Are Legit, and You Are Here for the Right Reasons
I hope these tips helped you out today! If I could offer you one last word of encouragement: You do have the power to overcome your Imposter Syndrome and start leading with confidence. If you are committed to making an impact, teaching people who are a step or two behind you, and able to clearly define your process and outcome, you are not an imposter. You add value to people’s lives, and you deserve all the abundance coming to you.
Thanks so much for checking out this episode! If you enjoyed it, please share a screenshot on Instagram and tag me, @andy_neary. I’d love to hear your biggest takeaways! And don’t forget to leave me a five-star review over on Apple Podcasts — that helps this podcast reach more people like you!
And just before I go, I want to remind you to check out my Complete Game Mastermind. This is my coaching program, and it’s a great way to learn how to scale your business and make connections with other entrepreneurs. I’ll tell you, I’ve participated in masterminds myself, and they’ve totally changed my life and my business for the better. I hope you’ll consider signing up for mine!
You can also join my FREE text community! Just text the word “Mindset” to 414-622-1462, and I’ll give you access to a TON of free weekly coaching. If you’re not quite ready to take the plunge and join the Complete Game Mastermind, this text community is a great way to see if my coaching might be right for you.
Until next time, remember — You are valuable. You deserve abundance.
I’ll catch you later!
Hey hey! Welcome back to The Bullpen Sessions! I’m really excited about this episode today. We’re going to talk about the most important rule for your career: the 80/20 rule.
You may be sitting there thinking, “I’m just as talented as my competition, so why am I not producing the results I deserve?” I thought the same thing for most of my career. For the life of me, I couldn’t understand why my peers consistently outperformed me, even though we had equal skill. I felt stalled, left-behind, and frustrated at myself and my career. If you resonate with this, keep reading, because this episode is going to turn that around for you.
I’m going to show you where you might be focusing on the wrong areas and teach you to focus on what matters most. This 80/20 rule is the most important rule of your career. It’s going to help you boost your career to the next level, and if you’re already having success, it’s going to double that, if not triple it.
The 80/20 rule comes all from the Complete Game Mastermind, and if you’re a producer, sales professional, or business owner who really wants to take your success to the next level, then we’ll help you get there. Do yourself a favor and check out the Complete Game Mastermind now and start filling out that application. And if you have any questions or are unsure, I’d be happy to jump on a call with you to talk it through! Just send me a DM!
And now, let’s get started talking about what the 80/20 rule really means and how you can begin applying it in your career today.
What Is the 80/20 Rule?
When I say the 80/20 rule, what am I talking about? Before I answer that, let’s take a step back. Who am I writing to today? Are you disappointed with the decline of your success since COVID-19 hit? Has your business growth started to decline? Are you looking around at your peers who are seemingly thriving, and you have no idea how? If any of these situations sound like you, then it’s time you learned about the 80/20 rule.
A lot of us have heard about Pareto’s Principle — the fact that 80% of your results come from 20% of the actions you take. That statistic holds true in so many areas of life, right? When it comes to dieting, if you stick to the diet 80% of the time, and cheat 20% of the time, you’ll have decent success! When you look at the sales numbers within an organization, you’ll see that around 20% of the producers create 80% of the sales. This rule applies in most areas of our lives, but it’s not really where I’m going to go with the 80/20 rule today. Instead, I’m going to give it a special twist.
I want you to spend 80% of your time devoted to mastering your mindset and 20% of your time dedicated to skill. When trying to further their career, most people focus primarily on skill, and mindset is slowly shoved to the side. Let me give you a personal experience from my perspective.
Let’s go back to my short tenure in professional baseball. To play professional baseball, you’ve got to have the skill to get drafted — no question about that. When I got to the Helena Brewers, it was immediately apparent that everyone around me had immense skill, but something I noticed pretty quickly was that I could fit in. I could play with these guys. While we had different collegiate backgrounds, I felt like our skill levels were equal!
But my career lasted only a couple of years when some of them spent a few more years in minor league baseball. Some of them even made it all the way to the major leagues. So what made me different? What kept me from succeeding like they did?
Mindset. Hands down. Mindset is what separated me from those other players who went on to achieve massive success. If you talk to any professional athlete right now and ask them what it takes to be successful, they’ll tell you that it’s 80% mindset and 20% skill. And what’s interesting is that people usually spend the entirety of practice working on skill and mindset gets forgotten in sports. At that time, I wasn’t prioritizing my mindset, and it’s what kept me behind while others moved ahead.
The same is true in business! If you spend all your time on fostering new skills and taking courses but forget to spend time on your mindset, you’ll find that you’ll eventually hit a wall in your career. It’s true that the COVID-19 quarantine slowed down sales and business growth everywhere, but it’s also true that some people are having tremendous success right now. How? I’m telling you — it’s all about your mindset.
Invest in Resources That Grow Your Mindset
I’ve spent most of my career in the health insurance industry, and some will argue that the profession is mostly skill-based, not mindset-based. So what happens is that salespeople, agents, and brokers spend the majority of their time trying to acquire new skills, products, and strategies. They’re chasing that silver bullet that is supposedly going to change the trajectory of their agency. But they’re failing to work on mindset, and it shows.
Their entire environment is all about skill insurance. They consume content directly tied to the healthcare system and insurance industry. They don’t put in the work on their minds because they’re so busy trying to acquire new skills. When they find themselves in a sales rut, this obsession only grows. More conferences. More webinars. Newer products. But six months down the road, they’re still not having success. Does this sound like you?
Trust me, I’ve been there. I used to be all about knowledge. And of course, education and skills are essential parts of growing your business. But at the end of the day, the majority of your success is going to come from your mindset. So if you’re not happy, if you’ve watched your sales slowdown, I want to encourage you to pause and start working on your mindset. Start reading the books and listening to the podcasts that cultivate your mind. You’ll be amazed at the results.
I know I was. My career changed when I stopped being so damn focused on acquiring that new product or searching for that new strategy. Finally, I realized that the space between my ears was the problem. I had all the skills. I had all the talent I needed, but when I went into sales meetings, I constantly stressed about the fact that I might fail. I was focusing on the worst possible scenario, and it affected my performance.
Don’t focus on the fear of losing. Focus on the opportunity of gain. Focus on victory. Focus on your mindset. If there is ever a time in our life where we need to focus more on our mindsets, it’s now, right? There is so much negativity in the world right now that can easily impact your career if you let it. Now is the time to correct your course and start focusing on your mindset to achieve massive success.
Practical Ways You Can Start Working on Your Mindset Today
So, how can you do it? What are some things you can start doing today to change your future for the better? I’ve got two major tips for you that are going to help you do just that.
Mindset Tip #1: Take control of your mornings. Instead of jumping to your phone first thing after waking up, maybe begin by reading a book about controlling your emotions and focusing on positivity. Try meditation — I know that might sound a little too “woo woo” for you, and that’s fine, but try it. Meditating can be nothing more than five minutes of closing your eyes and visualizing your perfect day. You could even take it a step further and journal what that perfect day would look like. This visualization is the first step to manifesting the reality you want!
Mindset Tip #2: Don’t fall into negativity. As your day progresses, you’re going to deal with some fires. A coworker may get on your nerves or maybe it’s an angry client. You may have a business proposal in the afternoon, and you feel the anxiety building up in your stomach. How can you put your mindset in a positive state? Gratitude is the answer. Celebrate every victory in your day, even if it’s a small one. Don’t internalize the negativity. Instead, at the end of day, focus on what went right and how you crushed it.
Why You Should Listen to This Episode Right Now…
Guys, I promise you — if you can spend 80% of your time focused on your mindset and 20% dedicated to cultivating skill, then your career is going to soar. It’s important to sign up for courses, go to conferences and look for new strategies, but do yourself a favor by devoting 80% of your time to self-development.
It’s what Michael Jordan, Kobe Bryant, and LeBron James all did. Any successful athlete who succeeds at the highest level spends the majority of their time on your mindset. If you do the same, success, skills, and happiness will follow.
Hey man, thanks for taking the time to read this Friday Bullpen Session post, and don’t forget to listen to the podcast as well. If you could do me a favor — go over to Apple Podcasts, subscribe, and give me a 5-star rating. I’d be so grateful. Share this episode with a family member, friend, or coworker who needs to hear it, and tag me @andy_neary with a screenshot of your greatest takeaway on Instagram!
And remember, keep on working on that mindset — don’t underestimate the power of positive thinking. It will change your life.
Until next time, folks!
Hey hey! Welcome back to The Bullpen Sessions! Today, I’ve got an incredibly special post for you. The subject that I’m going to discuss is close to me personally, and I can’t stress enough how critical my advice will be for advancing your happiness. In today’s post, I’m discussing the importance of doing things for yourself and not for anyone else.
I’m going to expand on this concept and discuss my personal experiences with overcoming the opinions of others, but first, I want to talk to you about the Complete Game Mastermind and what it can do for you. If you’re finding success in your career as a health insurance advisor, sales professional, or another business-related profession and you want to take your business to the next level, the Complete Game Mastermind is absolutely for you.
You’ve put in tireless hours to build your business, but it’s going to take a whole lot more of you to get to the next level. There is only so much work that you can put into your business, and that’s where I come in. I help people grow their businesses by bringing awareness and accountability to their personal brands.
The Complete Game Mastermind comprises a small group of business professionals, all holding each other accountable to improve their brands and businesses. If you think this may be right for you, I encourage you to check out the Complete Game Mastermind, and if you have any questions, feel free to DM me on Instagram @andy_neary!
Whether or not you’re a business professional, something that is critical for your success and happiness is doing things for you rather than for other people. Today, I challenge you to evaluate your career. Is your profession genuinely what you want to do, or are you just following others’ advice and opinions? It’s crucial that you start living on your own terms rather than on someone else’s.
Today, I’m going to dive into how parents often raise their children to pursue things for others’ approval rather than for themselves. I’ll also discuss my own story and how I recently stopped pursuing a career that I didn’t truly want. Additionally, I’ll invite you to take control of your life regardless of how you’ve been living up until this point. Let’s get started!
How Parents Condition Their Children to Seek Approval from Others
What initially gave me the idea for today’s topic was thinking about my dad’s expansive coaching career. He coached baseball from the mid-1980s to the early 200s, and something that I noted during that time was how parents’ relation to their child’s athletics changed. More and more parents began pushing their children to become exceptional athletes despite whether their children actually wanted to play sports.
Parents didn’t use to push their kids into organized sports like they do now. Back when I played in high school, there were a few kids with pushy parents, but it definitely wasn’t the norm. When parents push their kid to do certain activities against their will, they eventually burn out. When I played, I saw guys who had loads of potential, but they completely plateaued once they hit their sophomore or junior years. They were some of the best players in town, but once they got to the age in which they recognized how their parents had pushed them, they began to resent it and ultimately didn’t progress.
My first piece of advice is this: If you’re a parent, DO NOT force your kids to play organized sports. Sports are not for everyone, and it’s unhealthy to force your opinions and objectives on your kids. Stop trying to live vicariously through them — each kid is their own person and has their own interests that may not involve sports.
If you force your children to play sports, you’re also instilling in them a mentality of doing things for others’ approval, and they’ll continue living with that mentality into adulthood. How often do you hear of people becoming doctors or attorneys just because their parents wanted them to? They may have a good career, but they’re doing it to seek others’ approval rather than following what they want to do.
If you’re one of my listeners out there pursuing a profession just because you think it’ll please other people, I have crucial advice for you: Do things for yourself and nobody else. Trust me — It’s not selfish to pursue your own dream.
You Control the Rest of Your Story
Right now, I want you to evaluate what it is that you want to do. I don’t care what age you are or how many years you’ve spent on your career. I want you to ask yourself whether your career is genuinely what you want to do or if you’re only doing it for others’ approval. If you’re doing it for others’ approval, it’s time to re-evaluate your choices.
I know that it can be challenging to face the fact that you’re pursuing your career for others rather than yourself, but it’s critical that you pursue what makes you happy. I also struggled with this up until last year. When I initially started my business career, I let others determine the course of my profession rather than pursue what I wanted. I went into health insurance sales because someone told me that it was a great career to pursue. I reached some success with the job, but I didn’t enjoy it. Even though I wasn’t happy with it, I kept pursuing that career path because I felt that everybody wanted me to.
A couple of years ago, I realized that I was interested in becoming a coach like my dad, but I wanted to be a business coach. I felt that I could be great at coaching businesses and help sales professionals advance their careers. Despite my passion, I didn’t pursue it because I listened to others’ opinions in my industry. Everyone told me that I wouldn’t be able to make money from it, and I made the huge mistake of listening to them.
It wasn’t until March 2019 that I finally started pursuing what I wanted, and it’s all thanks to my girlfriend, Amy. She sat me down and said, “I’m tired of your complaints. It’s obvious that you want to coach, and if you don’t take action on this right now, I am done supporting you. Quit living a life based on others’ opinions and go after what it is you want to do.” That was such great advice, and I’m happy to say that I followed it. In June 2019, I started my own coaching business, and now I’m growing a company on my own terms. I’m living my dream of coaching businesses and business professionals with my Complete Game Mastermind, and I am incredibly grateful for Amy’s advice.
Now that you know my story, I urge you to do the same. Start pursuing what you want, and do it for you and nobody else. If you’re a young athlete but you’re only playing to please your parents, stop playing and pursue what you want. If you’re working a career because you feel that it’s what others want you to do, find a profession that you genuinely want to pursue.
Now is the time for you to re-evaluate your future. We’re now beginning the second half of 2020, and I know that it’s been a hard year, but you are in control of where you go from here. You can begin to grow in a career that makes you happy, and you can do it on your own terms. Stop listening to what others think is your best course of action, and start pursuing the destination you know you’re meant for.
I want you to take the time right now to evaluate what you’re currently doing. I want you to determine whether you’re on the path you want or if you need to reinvent yourself and pursue something new. You’ve got nothing to lose and everything to gain from taking this moment to evaluate where you are and what you want. I found myself in that same position last year, and I am so happy that I took Amy’s advice and changed my life. You can change yours too. You are the author of the rest of your story, and today you’re going to start writing your future.
Why You Should Listen to This Episode Right Now…
Guys, I can’t stress enough how important it is for you to do things for yourself and not for others’ approval. Regardless of how you’ve been living your life until this point, you can change directions and pursue what you know will bring you happiness. Stop living for the approval of others and fulfill your purpose.
Thank you so much for taking the time to read this Friday Bullpen Session post. If you enjoyed reading it, make sure to listen to the full podcast episode as well. Also, I’d appreciate it if you’d head over to Apple Podcasts, subscribe, and give me a 5-star rating. If you have a family member, friend, or coworker that needs to start doing things for themselves rather than for others’ approval, share this episode with them, and tag me @andy_neary with a screenshot of the episode and your greatest takeaways.
Now is the time for you to start pursuing what you want. Make 2020 the year in which you started changing your life and following your dreams.
See you next time!
- Connect with me on LinkedIn: https://www.linkedin.com/in/andyneary/
- Connect with me on Instagram: https://www.instagram.com/andy_neary/
Remember back in maybe 2016 or 2017 when the Alabama Crimson Tide was just sweeping the field with everyone else in the SEC? Those guys were playing some incredible football for a college team! They were grinding hard, and it showed every Saturday.
Now, remember how the Cleveland Browns were just awful at around the same time? They were undoubtedly the worst team in the NFL. They would win maybe one in 15 or zero in 16 games — that team just could not get their act together.
At the time, all the ESPN Sports Center conversations revolved around this one question: Could the Alabama Crimson Tide beat the Cleveland Browns? Could the top college football team win against the worst-performing NFL team? My answer to that is simple:
No. Of course not.
The gap between the talent level of college football and professional football is huge! And you see this in basketball and baseball too. Plenty of young athletes can grind and hustle their way through high school and college sports programs, but they quickly find that it takes a whole different skill set to make it in the big leagues.
And here’s the thing: The same thing is true in the work world. If you’re finding some success in your career, that’s fantastic, and you should celebrate that. But what got you here won’t get you there. If you want to take your career to the next level, you can’t keep hustling and grinding in the same way you’re used to. You’re going to need to develop a new skill set.
That’s what I’m here to talk to you about today on The Bullpen Sessions. I’ve got a simple, three-step process to share with you that I know will help you level-up your career and take your life to the next level. Let’s get started!
Hey folks — before we totally dive into my three-step process to help you level-up your career, I have something I want to mention to you, and that’s the Complete Game Mastermind. Complete Game is my coaching program, and I’m telling you we go deep.
I start by helping you master the habits and rituals you need to bring absolute clarity to your brand and your brand message. I believe it’s essential to have exceptionally clear branding in order to develop trust with your audience or client base. In the Complete Game Mastermind, we’ll make sure your brand message is ready to be received.
After that, I help you create and execute a plan to create massive awareness around your newly-honed brand message. Once you’ve developed clarity around who you are and what you bring to the table, you have to get the word out. And there are a million ways to do that — you can start a podcast, do public speaking engagements, and grow your social media presence. In the Complete Game Mastermind, I’ll help you figure out what tools work best for you and your business and craft a strategy around them.
If you’re thinking, “Hey, that sounds really interesting. I should check that out,” I want to invite you to check out the Complete Game Mastermind website. There, you can read a little bit more about the program and even schedule a quick call with me to ask any questions and get your name on the list.
My passion is helping you pursue your passion. If you’re at all interested in joining me and getting the coaching you need to take your career to the next level, definitely check out the Complete Game Mastermind, send me a DM @andy_neary on Instagram, and schedule a call with me today! I’d love to chat with you and see how together we can grow your business beyond your wildest dreams.
With that, let’s dive in!
Step One: What Is Your Brand?
Let’s go back to that sports comparison for a minute. The gap between the talent level of a college player versus an NFL player is huge, so how does an athlete level up? College-level players are already hustling and grinding as hard as possible — it’s not like they can find more hours in the day to practice! They have to develop some new skills and methods if they’re going to make it in professional football.
It’s the same in the business world. If you’re an insurance salesman, and you’re succeeding in your business, that’s great. If you’ve been pounding the pavement, making cold calls, and getting face-time with some big clients, that’s fantastic. But what about when you’re ready to level-up? Maybe you can take on a few more hours a week, but working a few extra hours and making a few extra cold calls aren’t ultimately going to bring you the success you’re seeking. Not to mention that you’ll eventually reach your maximum capacity for those things anyway. So what do you need to level-up?
You need a very clear personal brand.
If you want to bring in greater success now and establish a lasting legacy, a clear brand voice and message are essential. You want your audience to know exactly who you are and what value you can offer them. When people are clear on who you are and what you do, they’re much more likely to give you their business.
So how can you figure out what your brand should be about? Ask yourself this question: If you weren’t in the room, what do you want people to be saying about you? Take a minute to write down some keywords and phrases that come to mind. Do you want to be known as a strong salesperson? Do you want to be an authority in the nutrition and fitness world? Should people admire you for your knowledge and wisdom on a certain topic?
Once you know how you want other people — your potential clients — to view you, you can craft your brand message around that. Make sure you are putting out a strong and uniform image into the world. When you do, you’ll attract more clients without hustling any harder, and your business will grow exponentially.
Step Two: Who Is Your Audience?
Once you’ve gotten complete clarity on who you are and what brand message you want to project into the world, it’s time to figure out who your audience is. Who are you trying to serve? What is the best client base for your brand message?
Think about your ideal client. Who are they? What’s their message? What are their goals? What are their challenges? And how can you fit into their story? How can you help them have success and avoid failure?
Once you know exactly who your target audience is, you can begin to tailor your brand message to that audience. How do you need to appeal to them? What language and sales tactics are going to work best for that specific audience?
I want to clear something up — when I say “tailor your brand message,” I’m not saying, “change your brand message.” If you’re changing your brand message to serve your desired client base, then your business is not in alignment, and it’s time to reevaluate. Either you haven’t truly centered your personal brand about the values you want to be known for, or you haven’t correctly identified your target audience.
The good news is that either way, you can make an adjustment and see massive growth in your business. You can target your brand message toward the best-fitting audience, and when you do, you’ll start to see a lot of success!
Step Three: How Are You Going to Distribute Your Message?
The final piece of this puzzle is all about communication: How are you going to get your brand message out to the world? I know you want to grow your business as much as possible; a necessary part of that is expanding the reach of your message. But how are you going to do that?
This is where the podcasts, public speaking engagements, and social media come into play. What communication tools and strategies are going to work best for your audience? If your audience is a little old-school and they’d prefer an emailed newsletter, then great! It’s time to start crafting some impeccably-worded emails. If you’re aiming toward a younger audience, you’re going to want to maximize your use of social media platforms like Instagram and Twitter.
The point is to have your presence all over the web. You want your brand message to reach as many people as possible so that the maximum number of people have the opportunity to join your client base, right? So whether you need to start a blog or podcast or you need to start speaking at conferences and on webinars, you need to focus on spreading your personal brand and becoming recognizable in your field.
What Got You Here Won’t Get You There
I want to take a minute to acknowledge you for your current level of success. You’ve been hustling hard, and you’ve earned the growth you’ve already achieved! You deserve to celebrate your success before you think about rising to even greater heights.
But now that you’re ready to take that next step, it is time to start developing a whole new skillset. The usual hustle and grind is not going to be enough anymore — what got you here won’t get you there. You need a clear brand message, a defined audience, and a strategy for communicating your message to that audience. It’s time to stop playing at a college-level — if you truly want your business to grow, it’s time to learn NFL-level skills.
I hope this episode gave you some useful knowledge and strategies to help you grow your business! If you enjoyed this episode, I’d love it so much if you could leave me a five-star review over on Apple Podcasts. And remember to share this episode with anybody in your life who could benefit from it as well, and tag me on Instagram @andy_neary with a screenshot of your greatest takeaway!
Thank you so much, guys! I’ll catch you next time!