2023 is just around the corner. It’s time to start getting clear on what you want your brand to be and who your ideal prospect is.

Now that you are on your way to building clarity (see last week’s video for more details if you missed it), it is time to focus on capturing qualified leads to achieve even more success going into the new year.

Are you ready to get started?



Video Transcript:
This transcript was auto-generated. Please excuse any typos or grammatical errors.

If you want to build a marketing plan designed to win in 2023, there are four things you have to do very well. Number one, you have to be absolutely clear on who your ideal prospect is. Number two, you have to find a way to capture qualified leads consistently. Step three, you have to build content for them. They are looking for. And step four, you have to have a process to convert them to clients.

Now I’m doing four videos as part of a four part series, have already done video number one. So you can go back and watch it on clarity. Today I’m going to talk to you about capture. What are you doing to capture qualified leads? Now, the traditional method of capturing leads in the insurance industry sounds like this. You go to a platform like Zoom info or My Edge, and you build this massive list of prospects.

The problem is none of these people know who you are, nor have they given you any permission to reach out to them. Yet we still do it anyways. What I want you to start thinking about in 2023 is a term I just heard recently, which I love, and it’s called permission based marketing. How can you capture qualified leads from prospects that are actually giving you permission to send them content?

How do you do that? Simple Lead generators. You and your agency have to build lead generators that capture qualified leads. What are lead generators? Well, the traditional lead generator we are all familiar with is webinars. Every time you hold a webinar, somebody has a sign up, which means they have to give you their email address. That is them giving you permission to email them.

You can do the same thing with PDFs, white papers, e-books, videos. Any time you send out a connection request on LinkedIn to somebody and they accept, that’s a captured lead. I believe your content does the talking then. But my point is this If you want to build a marketing strategy that is designed to win in 2023, you have to have a system of consistent lead capturing qualified leads where your prospects are literally raising their hand and giving you permission to reach out to them.

I would much rather have a small list of people who have given me permission to reach out them than going in, buying a massive list from people who have no clue who I am. So I know that’s a shift in mindset, especially in the insurance industry. But if you want to build a solid pipeline of good leads, you have to start with that permission based marketing.

And the best way to do that is to capture qualified leads through lead generators like webinars, email, PDFs, white papers, e-books, videos and good LinkedIn connections with prospects. You know, you do these two things well, you are going to have a beautiful pipeline of qualified leads.

Next week I’m going to dive into how you can create content that actually draws the right prospects in.