I was super pumped to have Carl Willis, founder of Simplicity Marketing LLC, join the show to give the audience a digital marketing masterclass. Carl specifically tailored his business to help insurance companies market themselves, and because of that has a ton of knowledge and experience in this niche.

We talked about why individual agents NEED to be investing in their own marketing, the importance of knowing everything you can about your target buyer, and how to plan out your content to reach your audience most effectively.

Carl also gave some incredible tips on how algorithms work in the modern social media world, and gave advice on getting started with producing content that will make you seem like you’re everywhere.

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