Most insurance producers are terrified of splitting their commissions, fearing it will cut their income in half. But what if teaming up with a partner, one who fills your gaps and shares your vision, actually allowed you to double or triple your book of business?

My guests, Chris Bowling and Chris Bayer (famously known as CB Squared), now with Gallagher, join me to share their blueprint for success. Since merging their books four years ago, they have generated over $3.5 million in new revenue.

We discuss the high-stakes decision to take a short-term pay cut for long-term scale, how to differentiate yourself through a personal brand when your agency logo keeps changing through acquisitions, and why relentless follow-up is the only thing that turns LinkedIn awareness into signed AORs.

If you want to stop being a “lone wolf” and start building an elite practice, this episode is a must-watch.

Resources: