Most sales training assumes you need to be a loud, extroverted closer to win big deals. But if you try to swing like Tiger Woods when that’s not how you were built, you will fail.

To succeed in insurance, you have to figure out who you are and sell exactly the way you were made to sell.

My guest, Billy Potter, CEO of Snelling Walters, joins me to discuss his two-decade career in the insurance industry and the undeniable power of leading with vulnerability. We discuss the unique advantages of being an introverted producer, the dangers of downplaying your own success, and how a late-in-life dyslexia diagnosis forced him to confront his deepest childhood insecurities.

Billy also explains why elite consultants aren’t afraid to step on toes to tell clients the truth, and why agencies must invest heavily in manufacturing their own leadership talent.

If you struggle with a fear of failure or imposter syndrome, this conversation will help you find the courage to step into your true potential.

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