Most insurance agencies market themselves like they’re still stuck in the last century, relying on tired tactics, generic messaging, and treating their marketing team like order-takers.
Most independent agencies lack a compelling story, have no true specialization, and fight to be seen as anything more than a commodity that can be replaced by a cheaper quote.
The modern market is designed to crush the independent agency. For many, the goal is no longer to thrive; it’s just to survive in an increasingly hostile environment.