The Power of Setting “Impossible” Sales Goals
The insurance industry is addicted to “realistic” sales goals. We set safe, comfortable targets that we know we can hit, which feels like smart planning but is actually a blueprint for stagnation.
The insurance industry is addicted to “realistic” sales goals. We set safe, comfortable targets that we know we can hit, which feels like smart planning but is actually a blueprint for stagnation.
I was tired of the broken industry conference model: the fire hose of information, the unhealthy food, and the complete lack of focus on real growth.
The traditional sales playbook was written for extroverts. It tells you to work the room, dial for dollars, and constantly be “out there”, which is a model that drains introverts and forces them to play a game they’re not built for.
The insurance industry is full of brokers who talk about innovation but still push the same tired, carrier-first products. My guest this week, Wes Spencer, doesn’t just talk—he builds.
Grabbing attention in our industry is pivotal for success in today’s market; in an industry saturated with competitors vying for clients’ trust and business, you need to stand out.
In this special and different episode of Bullpen Sessions I want to share a recent keynote I presented at this years Maximize Conference titles “The Insurance Agent Sales Playbook”. Enjoy!
In this podcast episode, I walk through step 4 of the Complete Game Marketing Playbook.
In this podcast episode, I walk through step 3 of the Complete Game Marketing Playbook.
