Most agencies are stuck in the trap of “placing insurance” – chasing quotes, competing on price, and hoping for a renewal. But the agencies that are actually scaling have stopped selling products and started selling strategy.

If you want to escape commoditization, you must make the shift from insurance broker to true risk advisor.

My guest, Andy Bassett, CEO of Ellerbrock-Norris, joins me to explain exactly how they successfully made this transition. Andy reveals how they digitized this process with their own software, “Launch,” why marketing has become their most powerful recruiting tool, and how to automate the mundane to focus on the meaningful.

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