I used to suck at networking. I avoided it. When I had to do it, let’s just say my effort was mediocre, at best.
I would go to networking events, grab a few cards, fail to follow up with anyone, and then gripe that networking doesn’t work.
Sound familiar?
Do you want the key to creating connection with your audience?
Differentiate, don’t regurgitate.
Share your story. Share your message.
Trust me … the world is waiting to hear it!
As a Packer fan, I can remember the game like it was yesterday.
January 24, 2015. Packers and Seahawks. NFC Championship. A spot in the Super Bowl on the line.
For most of the game, the Packers took it right to the Seahawks. They attacked…and attacked…and attacked. With about four minutes to go in the game, the Packers were ahead 19-7 and a trip to the Super Bowl for the green and gold looked like a foregone conclusion.
But…then something happened.
No matter what industry you’re in today, there’s “noise”. Social media has created a crowded market where everyone is fighting for attention. The result?
Everyone sounds the same. Everyone is saying the same things.
Look no further than the health insurance industry. which is where I’ve spent the majority of my career. EVERYONE is sharing the same story!
Imagine having a job where EVERYBODY is being compared EVERY DAY. That was my life in professional baseball. Everyone on the field was looked at under a microscope. Every. Single. Game.
Teammates competed with each other for the next promotion. Coaches were focused on taking the next steps towards a major league dugout. Umpires were looking for the “big break” that would land them behind home plate in a big league stadium. Every day, your worth was determined by a set of statistics that would ultimately determine your fate. Every game could possibly be your last.
Brokers are beginning to come to terms with employers who do not want to discuss healthcare during initial prospect meetings. Instead, they want to hear about how the adviser will save their company hundreds of thousands, possibly even millions, of dollars.
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“Yeah, but our employees are different” is a response I often hear when chatting with an employer about various healthcare strategies to improve employee interaction with the healthcare system. I know it is easy to think that your employees are unique but I am here to tell you otherwise.
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Standing on the mound, ball in hand, a pitcher has complete control over the baseball game. With each batter he faces, he’s determined to eliminate the hitter’s ability from wreaking havoc on the game plan. Read More
