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The Inside Corner

Your inside source for insights and strategy

EP 52 – Creating a Ton of SOCIAL MEDIA CONTENT with Limited Time/Budget

Hey hey! It’s Friday, and you know what that means — time for Friday Bullpen Sessions!

Every day I talk to business professionals who are stumped by social media. They know it’s important, they know it’s the way to grow your business and build awareness around your brand now in 2020, but they don’t know where to start. Meanwhile, online entrepreneurship giants like Gary Vanyeurchuk seem to be effortlessly creating tons of fantastic content. Next to guys like him, creating a strong, social media presence online seems like a daunting task.

But here’s the thing: It doesn’t have to be. Building awareness around your personal brand doesn’t have to be painful or difficult, and you can start right now!

Step #1: Stop comparing yourself to other people. I say it all the time — Do not compare your Chapter One to someone else’s Chapter Ten. Gary Vaynerchuk has been doing this a while, and you’re just starting out — and that’s okay! Give yourself permission to take some risks and figure this thing out. You’ll be up there with the big guys in no time.

Step #2: Follow the three strategies I’m about to lay out for you in this episode. You all may remember that last week, for my 50th episode, I considered doing a podcast about how you can create 50 pieces of social media in just one week, but I decided to save that episode. I’m doing it today instead! I won’t be talking about how to create 50 pieces of content specifically, but I AM sharing my top three strategies to help you maximize your content to easily create 20, 30, or more posts every single week. Ready? Let’s get started!

Social Media Strategy #1: Use Multiple Platforms and Media

I want you to do something right now. Take out your iPhone or your Android and record a video of yourself for 90 seconds or two minutes. You can teach something or share a tip or a strategy — whatever you want to do!

Okay, now you have one piece of content, and it only took a couple of minutes. Now, post that video to LinkedIn, Facebook, and Instagram, and if it’s under two minutes, post it to Twitter. Now you’ve got four pieces of content. You’ve already quadrupled your content output, and we’re just getting started!

You can very quickly multiply the amount of social media content you have just by using three or four platforms because different people use those different platforms to see your content. But what if you switched up the medium too?

Let me explain — go back to that original two-minute video. Upload it to your computer, and find a website like this one where you can convert an .mp4 file to an .mp3. To clarify — a video is an .mp4 file, and this website gives you an .mp3 file, which is just the audio from your video. Now you have a new piece of content — it’s the same message but in a new medium. Now, post that to all four platforms, and you’re up to eight pieces of content, and we’re not done yet!

Go back to that same video, but this time, listen to it yourself through your headphones and type out your message. Now you have an article or blog post. Post that to your four platforms — LinkedIn, Instagram, Facebook, and Twitter. Now you’re up to 12 pieces of content, and the whole thing took just a few minutes.

What if you did that three or four times a week? If you could make three two-minute videos a week and repurpose them in all the ways we’ve talked about, you’d have 36 pieces of social media content, and it would take maybe 20 minutes. See? It’s not so difficult after all!

Social Media Strategy #2: The Five Categories of Social Media Content

Okay, we’ve talked about repurposing one piece of content into several, but if you want to keep expanding your brand voice and varying the types of content you produce, you need to think about creating for five different categories. (And by the way, I can’t totally take credit for this strategy — It’s one I learned from my own coaches and colleagues, but it’s too good not to share with you today!)

#1: Personal Stories

Here’s the bottom line: You have to get comfortable sharing personal stories on social media. I’ve said it over and over — Selling is about who knows you, likes you, and trusts you. When you share personal stories on your social media, you give your audience the opportunity to connect with you. And when your audience knows you and likes you, selling is a hell of a lot easier.

So ask yourself — what personal stories can I share? What valuable lessons have you learned that your audience could benefit from? Don’t be afraid to share them on social media, and trust that the right people will connect with you and your stories.

#2: Pure Value

This category is all about education. You can post a video, audio file, or blog post in which you’re purely teaching. You can share a helpful tip or strategy that you’ve found useful. The “three-step” formula is excellent here. You can share the “Top Three XYZ” or the “Three Best Ways to ________.” Give your audience some quick, practical advice to help them grow their businesses.

#3: Credibility

I like to call this category the “credibility corner.” Have you won any awards? Have you been nominated for anything? Have you written a book or been featured in a magazine or on someone else’s podcast? This is your space to show your credibility. Anything that demonstrates that you are an authority is something you want your audience and potential clients to know about! So make sure to share those credentials on social media.

#4: Testimonials

This category is similar to the previous one, but instead of sharing your street credibility from external sources, you’re sharing directly from your clients. Take this opportunity to show off a little. Share case studies of how people who have worked with you have gone from failing to succeeding and how you helped them get there.

I do this all the time! When I’m coaching, I often take pictures. I want to have photos of the coaching happening as it’s happening. Then later, I share those pictures with some positive reviews from my satisfied clients. All you’re doing here is proving to your audience that you are an authority in your field and demonstrating to them your ability to transform lives and careers.

#5: Calls to Action

This is the toughest category and often the scariest. People are afraid to take that next step and ask their audience to invest in their services. I get it — it’s tough to ask people to trust you enough to invest their time and money on you. Not every post needs to be a call to action, but those posts really do help you generate business.

So don’t be afraid! Ask your audience to schedule a call with you. Ask them to enroll in your upcoming webinar. Encourage them to sign up for your email or text community. Whatever it is, call your audience to take action and invest in some aspect of your business.

Social Media Strategy #3: Schedule Your Content

This final social media strategy is the simplest and the biggest time-saver and money-saver of them all. Here it is: Find a platform that allows you to schedule your social media content. Maybe you have a team of people who can manage your social media accounts, and that’s great. But if you’re in a place where you need to save money, you can find a whole variety of online platforms that allow you to schedule your posts all at once, so you don’t have to worry about them throughout the week.

I recently transitioned to using a platform called Social BU when my previous social media manager, Amanda, had to leave my business. It only costs $8 a month, and it allows me to schedule all my posts across all four of my platforms at the same time. If you’re limited on time and budget, and you don’t have the money to hire people to manage your social media, find a platform that you can use to schedule your social media posts. It’s easy, inexpensive, and time-efficient — a win-win-win!

Grow Your Online Presence to Grow Your Business

I’ve said it before, and I’ll say it again: If you do not have an online presence today in 2020, you are irrelevant. There’s no other way around it. The online space today is all about grabbing attention. If you have a strong and consistent voice on social media, your clients will be much more likely to say “yes” the next time you talk to them. 

So as you’re creating content and building your brand voice, try out these three strategies. And make sure you share this post on Instagram, tag me, @andy_neary, and let me know how it goes! I’d love to hear from you about what worked best and how your business grew.

You can also join my FREE text community! Just text the word “Mindset” to 414-622-1462, and I’ll give you access to a TON of free weekly coaching. If you’re not quite ready to take the plunge and join the Complete Game Mastermind, this text community is a great way to see if my coaching might be right for you.

Until next time — keep hustling, keep showing up with your authentic voice on social media, and keep trusting that your clients are coming to you.

I’ll catch you later!

Resources:

EP 50 – The 3 Words that will CHANGE YOUR CAREER FOREVER!

Hey hey! Welcome back! It’s Friday, and you know what that means — it’s time for The Bullpen Sessions. And this is an extra exciting episode because it’s my 50th. That’s right, the big 5-0! I’m so grateful to have had 50 opportunities to share my best business advice with you guys.

I thought a lot about the topic for this milestone episode. I thought about discussing ways to create 50 pieces of social media content in one week (to go along with the 50 theme, of course), but I think I’ll save that for another time. Instead, I’m bringing you the three tiny, little words that completely changed my career forever.

These three short words are the best business advice I’ve ever received. They turned my career upside down and back again and changed everything about the way I do business. And they can change your career too. Are you ready? Do you want to find out the three words that will shift your career, your mindset, and your whole life? Are you sure? Okay, here they are:

I don’t know. That’s it — “I don’t know.”

What?! Really? All that build-up and excitement, and the three words are, “I don’t know”?! I hear you — I thought the same thing when the leaders of a Mastermind I attended shared those words with me. But there’s a little more explanation to it than that. Let’s dive in and see how “I don’t know” can reshape your career for the better.

Sometimes, We Just Can’t Predict the Results

Let me give you a little more explanation. A few years ago, I signed up for a class on social media. I knew that to grow my business, I needed to improve my social media presence and learn how to use different platforms as marketing tools. I figured that taking a class on the subject was an excellent way to do that.

I remember that this particular class required me to travel, so in addition to investing in the class itself, I spent money on travel expenses to attend a one-day Mastermind with two influential and respected thought leaders in the marketing industry. These two people are considered experts in the field, and they were going to take us to the next level by teaching us to be effective on Facebook, Instagram, LinkedIn, and any other platform. I was excited to work with these leaders in the industry — I knew that learning from their expertise would be an enormous benefit to me.

While I was at this Mastermind, I quickly noticed that all of us who were participating had been asking one central question: What results were we going to get? 

We wanted to know exactly how much value we could get out of effective social media marketing strategies — whether in terms of dollars or clients or any other metric. We had paid to attend this Mastermind and participate in this class because we trusted that the experts leading us would teach us exactly what we needed to do to get a specific result. We wanted a formula, an easy correlation between social media posts and business growth.

So you can imagine our shock when the best advice they had for us was, “I don’t know.” We had paid money to hear from industry-leading experts, and they “didn’t know?!” But here’s the truth: That was the best advice they could have given us.

The bottom line is: It’s impossible to predict the results. I mean, sure, there are measurements that show that higher engagement on social media leads to more clients or more business, but the truth is that there’s no way to know for sure what kinds of posts or what frequency of posts are going to maximize your business. When it comes to marketing, you just can’t completely predict the results. There’s always going to be a certain amount of guesswork.

But don’t worry, that’s good news!

The Freedom of “I Don’t Know”

“Andy, really? What are you talking about?” I know, I know, it sounds weird. How could guesswork and uncertainty be a good thing for your business?

Answer: Because it gives you the freedom to experiment.

In particular, when it comes to social media marketing, we just don’t know exactly what works and what doesn’t. So, instead of following a formula that says, “If you create X amount of posts, you’ll get X amount of clients,” you get to be creative. You have to experiment.

For example, maybe you have an idea for an infographic you want to share on Instagram, you have to test it. Put it out there, and see how your audience responds. If it works, and you get a positive response or new followers or more business — great! Now you’ve learned that fun, interesting infographics resonate with your audience. If it doesn’t work — you’ve learned that you need to tweak your posts a little. You have the opportunity to fine-tune your marketing strategy and keep experimenting until you figure out what resonates with your target audience.

Admitting when you don’t know something gives you the freedom to play. It gives you room to test out different ideas, strategies, tools, and tactics that you haven’t tried before. They may work, they may not, and either way, you’ve learned something.

And this applies to more than just marketing. This principle will work in every area of your business, too. If you have an idea for a new product, try it! I don’t know if it will work, but it’s worth a try. If you have an idea for a website redesign — go ahead and experiment. Maybe you want to start a podcast or video series. You might not know if it will immediately result in an abundance of new clients, but that’s exactly why you should test it out.

I centered this episode around the three words “I don’t know,” but “always be testing” would work just as well. Always be testing your new ideas in your business until you figure out what works best for you and your audience. The strategies and products that work for your business might not work for someone else, and they might not work according to some formula. But if they work, they work, and they’ll probably work again and again. Don’t be afraid to try out new ideas — even when you can’t guarantee the result. Eventually, you’ll get the results you want, and you’ll learn a ton from the process of testing along the way.

Don’t Be Afraid to Take Messy Action

When you’re starting a new business, it’s easy and often tempting to make excuses. “I don’t have the money right now.” “I don’t have enough time.” Do those sound familiar? I get it — it can be scary to invest time and money into something that might not work. But here’s the bottom line: Without action, you get nowhere.

It’s going to be messy, but taking action without any certainty of the outcome is the best advice your business career needs right now. If you’re trying to build and grow a business, the most important thing you can do is take any action at all. Don’t wait behind easy excuses. When you do that, you sit still and never improve anything. But when you take action — even messy action — you give yourself the chance to learn, grow, and create new opportunities for yourself. 

That’s why you have to start taking action, and you have to do it today. Please hear my urgency about this — you must start taking messy action right now. And don’t be afraid of it! Even if you try out an idea and it doesn’t work, at least you tried, and you’ll know what not to do next time. That’s already an improvement in your business strategy! And if it does work, you’ll start seeing the results you want faster than you can imagine.

You’ll never get anywhere if you don’t take messy action. You will sit still, and your business will stay at the same level. If you want to see growth, you have to do something, anything. You might have to change your strategy or style — you might have to tweak, adapt, or pivot. That’s okay! Tweaks don’t indicate failure. Neither do pivots. But you are never going to get anywhere if you don’t take action.

What Messy Action Will You Take Today?

What idea have you been thinking about for a long time that you haven’t followed through on yet? What actions have you been considering?

Let this episode be the inspiration you need to take messy action. Test out your ideas! You’ll either get the result you want to see or learn a valuable lesson. Either way, your action was not wasted. 

Don’t waste any more time without taking action. Please hear my urgency — take action today. Invest in that coaching program. Launch your new podcast. Post your new content to Instagram. Whatever you’ve been trying to work up the courage to do — you have my permission to test it right now. Give it a try — you’ll be glad you did.

I hope this episode inspired you today! I hope it pushed you to take a risk and try something new in your business. If it did, I hope you’ll share it on Instagram! Take a screenshot, share your biggest takeaway from the episode, and tag me, @andy_neary. And if you would be so kind, please leave me a good review over on Apple Podcasts. Every review helps new listeners find this show!

You can also join my FREE text community! Just text the word “Mindset” to 414-622-1462, and I’ll give you access to a TON of free weekly coaching. If you’re not quite ready to take the plunge and join the Complete Game Mastermind, this text community is a great way to see if my coaching might be right for you.

Thanks for joining me on my 50th episode today, guys! I hope you got something valuable out of it. Until next time — take messy action! You never know what incredible results you could receive.

Catch you later —

Resources:

EP 44 – Take 100% RESPONSIBILITY for Your Choices

Hey hey! Welcome back to another episode of The Bullpen Sessions. Today, I want to talk to you about something I think is absolutely essential — especially in our current global situation — and that’s taking 100% responsibility for our choices.

I’ve had a lot of conversations lately with friends, colleagues, and coaching clients, and I’m hearing some excuses. “Well, I can’t really grow my business right now because of COVID-19.” “My kids are at home all day now, so I don’t have time to invest in my business.” Do any of those excuses sound familiar?

We’ve all been there. We’ve all been tempted to make excuses when we’ve failed. I remember being a little kid — maybe 11 or 12 years old — and competing in a free-throw competition. And the thing about free-throw competitions is that there’s really no ambiguity — either you make more free throws than your opponent or you don’t. I had made it all the way up to the state level competition, and I was up against a good friend of mine — Pat Dawson. And that day, Pat made more free throws than me. He won; I lost. But instead of accepting defeat like a good sportsman, I completely embarrassed myself by storming off the court and making all sorts of excuses as to why it wasn’t my fault that I didn’t win.

I know I did the same thing when I first started working for Federated Insurance, too. I was quick to blame my boss, the district I was assigned, or my environment for my failures. But here’s the thing — making excuses doesn’t help you succeed. It doesn’t help you learn from your failures. And it doesn’t help you become better, stronger, faster, or wealthier.

So today, I want to help you shift your mindset. I want to help you overcome some limiting beliefs so you can take 100% responsibility for your actions and start winning in your business again. Sound good? Let’s dive in!

Blaming Others = Zero Progress

Before I get into any specific tips and strategies, I want to emphasize this point: When you blame other people or circumstances for your failures, you make absolutely zero progress. When you blame anything other than yourself, what you’re really doing is validating your own actions, even if they were wrong. And when you’re validating yourself despite having messed up, you’re not going to change. You’re not going to be motivated to make the necessary changes to yourself or your business that will allow you to improve.

Let’s take my story from earlier as an example. When I angrily left the free-throw competition, blaming stupid things like the size of the ball for my loss, all I did was validate myself. I was essentially telling myself, “It’s okay. You did everything right.” 

By telling myself that I’d done everything right, I wasn’t motivated to take action and become better at making free throws. I didn’t learn anything from the experience, and I definitely didn’t become a better athlete. But think about what could have happened if I’d taken 100% responsibility. If I’d owned up to the fact that I’d lost, I would have started taking steps to become better. I would have gone back to practicing with a focus on the skills I needed to improve, and the next time I competed, I would have shown up better, faster, and stronger. 

Here’s the bottom line: Taking responsibility for your actions when you don’t succeed forces you to go back to the basics. It causes you to take positive action and create the new strategies you need to win.

Remember that old expression we were taught as kids? “When you point your finger at someone or something else, you have three fingers pointing back at you.” When you point fingers and place blame anywhere other than yourself, you really just emphasize your own failure. But when you take responsibility for your actions, you give yourself the opportunity to grow, change, and improve.

Are You Hanging Around the Right People?

Okay, now let’s get into some specific shifts you can make to start taking responsibility for your choices. The number one thing you need to evaluate is your environment. Who are you spending time with? Are the people in your inner circle lifting you up or tearing you down? Are they helping you own your mistakes and learn from them, or are they just validating you even when you need to make a shift?

It is absolutely essential that the people you spend the most time with are those who will build you up. And sometimes, that means having a challenging conversation. What if the person who is dragging you down is a parent or a sibling — someone you can’t just eliminate from your life? Of course, I don’t want you to try to cut them out completely, but I do want to encourage you to limit the amount of time you spend with them.

I really like the way one of my mentors — Darren Hardy — talks about this. He says you should have three categories of friends. First, you have your three-minute friends. Your three-minute friends are the people you talk to occasionally and have short, passing conversations with. Maybe you say, “Hey, how are you doing?” Then they ask you the same, and then you’re both on your merry way.

After that, you have your three-hour friends. These people are closer to you, and as the name implies, you want to spend a little more time with them. Maybe you grab dinner together or go for a round of golf. You have some more extended conversations with these friends, but three hours is probably enough.

And finally, you have your three-day friends. These are the people you could go on vacation with. These are the friends who have in-depth conversations with you and are building you up and encouraging you to be your best.

Your three-day friends need to be people who will empathize with you when you fail and then immediately pick you back and up and encourage you to make some changes. They’re the people who are going to help you succeed in business and in life. So, if there are people in your life who are dragging you down but you can’t eliminate them, I’d encourage you to limit the amount of time you spend with them. Consider them your three-minute or three-hour friends. Make sure your innermost circle is made up of only the people who contribute the most to your success and wellbeing.

Are Your Goals Too Big?

The other thing I want to encourage you to evaluate your goals. What are your goals? Is it possible they’re too big? Listen — I am all about stretch goals. I think it’s critical that you design your goals to push you out of your comfort zone and force you to expand your limits. But I also know that you end up feeling a lot of frustration, anxiety, and unhappiness when your goals are unrealistic.

Think about what you’re trying to accomplish. Are you trying to double your sales numbers? Are you trying to launch a new coaching program? Are you building a business from the ground up? Now think about what it will take to accomplish those goals. Develop a plan of action so that you can achieve that goal by December 31st. If you can’t think of a way to achieve your goal in that time frame, it may be too big for this stage in your career. Look at ways you can scale back and grow at a more manageable rate.

And remember — as you work toward your goals, think about the things you can control. You can’t control the fact that you have to wear a mask when you go out right now. But you can control whether you start your day with negative thoughts or positive ones. You can control the way you react to losses and failures. And you can control your habits and routines. 

The key here is to keep a level head and structure each day so that you maximize your progress toward your goal. If you’ve had to adjust your goals because of the pandemic situation, don’t sit in frustration or anxiety. Simply alter your game plan and keep on moving!

When You’re Losing Everything, You Have Nothing to Lose

Okay, so major takeaways from today’s post:

  1. Take 100% responsibility for your choices — When you blame others or your circumstances, you lose the opportunity to learn and grow. Choose to take responsibility and use each experience to learn.
  2. Get rid of the validators in your life — Your inner circle should be full of people who lift you up and push you toward success. Limit the amount of time you spend with people who allow you to validate yourself when you need to take responsibility for a mistake.
  3. Make sure your goals are realistic — If your goals are too high, you’re going to end up frustrated and anxious. Choose a goal you can reasonably achieve and craft a game plan to get it done!

I hope this episode was inspiring to you! You have the opportunity to learn so much for your experiences if you choose to take 100% responsibility. When you own up to your failures and acknowledge that you have room to improve, you give yourself the chance to go back to the basics and develop stronger skills — in sports and in your career! Remember — when you’re losing everything, you have nothing to lose. If you’ve made a mistake or failed in your business, you have every reason to learn what you can and keep building.

I’ll talk to you guys again soon! In the meantime, I’d love it if you’d give me a five-star review over on Apple podcasts. Every good review helps more people discover The Bullpen Sessions and gain the tools and skills they need to succeed. 

You can also join my FREE text community! Just text the word “Mindset” to 414-622-1462, and I’ll give you access to a TON of free weekly coaching. If you’re not quite ready to take the plunge and join the Complete Game Mastermind, this text community is a great way to see if my coaching might be right for you.

Until next time!

Resources:

EP 42 – 3 Steps to Strike Out IMPOSTER SYNDROME

Hey hey! Welcome to Friday Bullpen Sessions! Today, I’m going to talk to you about a problem that I know is not unique to me — Imposter Syndrome.

Are you familiar with Imposter Syndrome? Do you ever feel like you just don’t belong? Do you ever wonder what right you have to be doing what you’re doing? I see this all the time in my coaching clients, and sometimes I even struggle with it myself. I think, “I’m not the very best at what I do — What right do I have to coach other people?”

I even feel a little bit of Imposter Syndrome when I’m receiving coaching for myself, too. If I’m in a coaching session or a mastermind and I look around and notice that the people around me are having way more success than I am, I start to think, “Why should I get to be in the room with these guys? I don’t belong here — I’m not at their level. What right do I have to be here?”

Imposter Syndrome is all about comparison. When we compare ourselves to people we think are “better” or more successful than we are — whether they really are more successful or not — we start to doubt ourselves. We get discouraged, and we rob ourselves of the credit we actually deserve. And in the worst-case scenarios, Imposter Syndrome can cause us to back off our careers entirely, shut down our businesses, and stop striving for the success we desire.

But here’s the good news: First of all, it’s okay to experience Imposter Syndrome. We all feel it from time to time — It’s normal, and it doesn’t make any of us unique. But second of all, you can overcome it. You don’t have to let Imposter Syndrome keep you down! You can overcome that negative comparison, stop feeling discouraged, and keep striving for success.

That’s why today, I’m sharing my stories of experiences with Imposter Syndrome and the top three tips to overcoming it that I’ve picked up along the way. I’ve had moments — most notably in my professional baseball career — when I let Imposter Syndrome defeat me. But I’ve also learned how to overcome it, and that’s why I’m as successful as I am today. Are you ready to overcome your Imposter Syndrome and start building new confidence in yourself? Then let’s dive in!

My Story: From Defeat to Success

Those of you who have been here a little while know that on this show, I love to look at my past experiences in professional baseball, break them down, and see what lessons we can learn and apply to our business careers. And man, do I have a good one today!

Back when I was playing professional baseball, I played for the Milwaukee Brewers Organization. I played Division I ball in college but at one of the smaller schools. When I got into professional ball, I was up against guys who’d played at LSU, Texas, Ole’ Miss, Arizona State, you name it — Those guys were way bigger threats on the field than I was, or at least it felt that way.

Needless to say, I was nobody’s number one draft pick. I wasn’t a starter, and I wasn’t a closer. My job was to step out onto the field in the middle of a game if the starting pitcher was having a rough night just to keep the team playing. I wasn’t the most important guy on the team, and I wasn’t considered one of the best athletes in the world — I was just good enough to keep us afloat for a little while if necessary.

So I was already experiencing some Imposter Syndrome when my team — the Helena Brewers — played the Missoula Osprey at their stadium in Missoula. Now, the coaches had warned us that summer Friday night that the stands would likely be filled with college kids home on break who had had a little too much to drink, and that they had a reputation for trying to make the games a nightmare for the away team. And that night they did, and I made the mistake of letting them get to my head.

During that game, I was called in to pitch. I got up to the mound, and the guy at-bat for the Osprey was an elite athlete named Andres Torres. This guy was big and massively talented — and I was not. I’m not a particularly tall guy, and I was intimidated. And then the crowd started chanting: “How can you pitch when you’re five-foot-six?! How can you pitch when you’re five-foot-six?!” Over and over, I heard that line repeated, and I thought, “How can I pitch? What right do I have to be here?”

I let those drunk college kids totally discourage me that night. I didn’t pitch well — and I continued not pitching well for the remainder of my short career with the Milwaukee Brewers organization. I was let go shortly after, and that was the end of my professional baseball career.

Now, you might think that I learned my lesson after that. You might hope to hear that I never listened to another negative voice again and that every hard failure or mistake just fueled my motivation to go out there and succeed in business, but that’s not quite true. Even in moments when I was just getting started with my own business, I experienced self-doubt and Imposter Syndrome. I remember joining a Mastermind as a brand new entrepreneur and thinking, “What right do I have to be here? These guys are way bigger and better than me — I shouldn’t be in a room with them.”

To this day, I still struggle with Imposter Syndrome sometimes. I think, “What right do I have to charge people for my coaching and advice?” But let me tell you something: I do have that right, and so do you. As entrepreneurs, we have the right to put ourselves in rooms with people who can help us grow and improve, and we have the right to overcome Imposter Syndrome and go into battle against the Andres Torres-es in our businesses. Let’s dive into a few tips we can all use to stop feeling defeated and overcome Imposter Syndrome:

#1: You Are Valuable If You Aim for Impact

Let me start by saying this: You are valuable. You have unique skills, talents, and value you can offer other people. All you have to do is wake up every day with the goal of creating an impact with your gifts. 

Now, if you’re more interested in using your talents just to make a lot of money, it’s a different story. There are far too many people out there who are willing to do anything, say anything, or be anything to get you to buy their products. That’s not bringing value — That’s just earning cash.

But if you’re hustling because you believe in your message and you’re committed to adding value to people’s lives, then you are worthy. You are valuable. You have a right to put yourself in the right rooms, make connections with the right people, invest in yourself, and make your business the biggest and best it can be.

#2: Are You helping People Who Are a Step or Two Behind You?

Here’s the thing: You’re always going to feel like you’re less-than in comparison with somebody. But think about the people you’re aiming to help with your business. Where are they? Are they playing on your level? Or are they a step or two behind you?

Let’s take business coaching, for example. Say you’ve built and scaled your business, and now you’re consistently making five-figures a month. That’s great! Now maybe you’re trying to coach entrepreneurs who are also hitting five-figures a month. You’re probably a little out of their league — Those people want to grow and scale, and you don’t have the expertise or experience yet to help them do it. But if your clients are making five-figure months only three or four times a year, they could definitely benefit from your help!

If you are a step or two ahead of your clients, then you have something to offer them. You have experience operating at a level higher than theirs, and you can teach them how to level-up.

#3: Clearly Define the Problem, Process, and Results

Here’s my last tip for you today: If you’re trying to overcome Imposter Syndrome, one of the best things you can do is follow this three-step process:

  1. Clearly define the problem you solve.
  2. Clearly define your process for solving it.
  3. And clearly define the result your clients will get after working with you.

If you can define and explain the problem you solve, how you solve it, and the results you can help people achieve, there is no reason to feel like an imposter. If you know exactly what value you offer others, you can have confidence, knowing that you’re actually creating an impact and not just wasting your clients’ time and money.

You Are Legit, and You Are Here for the Right Reasons

I hope these tips helped you out today! If I could offer you one last word of encouragement: You do have the power to overcome your Imposter Syndrome and start leading with confidence. If you are committed to making an impact, teaching people who are a step or two behind you, and able to clearly define your process and outcome, you are not an imposter. You add value to people’s lives, and you deserve all the abundance coming to you.

Thanks so much for checking out this episode! If you enjoyed it, please share a screenshot on Instagram and tag me, @andy_neary. I’d love to hear your biggest takeaways! And don’t forget to leave me a five-star review over on Apple Podcasts — that helps this podcast reach more people like you!

And just before I go, I want to remind you to check out my Complete Game Mastermind. This is my coaching program, and it’s a great way to learn how to scale your business and make connections with other entrepreneurs. I’ll tell you, I’ve participated in masterminds myself, and they’ve totally changed my life and my business for the better. I hope you’ll consider signing up for mine!

You can also join my FREE text community! Just text the word “Mindset” to 414-622-1462, and I’ll give you access to a TON of free weekly coaching. If you’re not quite ready to take the plunge and join the Complete Game Mastermind, this text community is a great way to see if my coaching might be right for you.

Until next time, remember — You are valuable. You deserve abundance.

I’ll catch you later!

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EP 38 – Success is 80% MINDSET, 20% SKILL

Hey hey! Welcome back to The Bullpen Sessions! I’m really excited about this episode today. We’re going to talk about the most important rule for your career: the 80/20 rule. 

You may be sitting there thinking, “I’m just as talented as my competition, so why am I not producing the results I deserve?” I thought the same thing for most of my career. For the life of me, I couldn’t understand why my peers consistently outperformed me, even though we had equal skill. I felt stalled, left-behind, and frustrated at myself and my career. If you resonate with this, keep reading, because this episode is going to turn that around for you. 

I’m going to show you where you might be focusing on the wrong areas and teach you to focus on what matters most. This 80/20 rule is the most important rule of your career. It’s going to help you boost your career to the next level, and if you’re already having success, it’s going to double that, if not triple it. 

The 80/20 rule comes all from the Complete Game Mastermind, and if you’re a producer, sales professional, or business owner who really wants to take your success to the next level, then we’ll help you get there. Do yourself a favor and check out the Complete Game Mastermind now and start filling out that application. And if you have any questions or are unsure, I’d be happy to jump on a call with you to talk it through! Just send me a DM! 

And now, let’s get started talking about what the 80/20 rule really means and how you can begin applying it in your career today.

What Is the 80/20 Rule? 

When I say the 80/20 rule, what am I talking about? Before I answer that, let’s take a step back. Who am I writing to today? Are you disappointed with the decline of your success since COVID-19 hit? Has your business growth started to decline? Are you looking around at your peers who are seemingly thriving, and you have no idea how? If any of these situations sound like you, then it’s time you learned about the 80/20 rule. 

A lot of us have heard about Pareto’s Principle — the fact that 80% of your results come from 20% of the actions you take. That statistic holds true in so many areas of life, right? When it comes to dieting, if you stick to the diet 80% of the time, and cheat 20% of the time, you’ll have decent success! When you look at the sales numbers within an organization, you’ll see that around 20% of the producers create 80% of the sales. This rule applies in most areas of our lives, but it’s not really where I’m going to go with the 80/20 rule today. Instead, I’m going to give it a special twist. 

I want you to spend 80% of your time devoted to mastering your mindset and 20% of your time dedicated to skill. When trying to further their career, most people focus primarily on skill, and mindset is slowly shoved to the side. Let me give you a personal experience from my perspective.

Let’s go back to my short tenure in professional baseball. To play professional baseball, you’ve got to have the skill to get drafted — no question about that. When I got to the Helena Brewers, it was immediately apparent that everyone around me had immense skill, but something I noticed pretty quickly was that I could fit in. I could play with these guys. While we had different collegiate backgrounds, I felt like our skill levels were equal!

But my career lasted only a couple of years when some of them spent a few more years in minor league baseball. Some of them even made it all the way to the major leagues. So what made me different? What kept me from succeeding like they did? 

Mindset. Hands down. Mindset is what separated me from those other players who went on to achieve massive success. If you talk to any professional athlete right now and ask them what it takes to be successful, they’ll tell you that it’s 80% mindset and 20% skill. And what’s interesting is that people usually spend the entirety of practice working on skill and mindset gets forgotten in sports. At that time, I wasn’t prioritizing my mindset, and it’s what kept me behind while others moved ahead.

The same is true in business! If you spend all your time on fostering new skills and taking courses but forget to spend time on your mindset, you’ll find that you’ll eventually hit a wall in your career. It’s true that the COVID-19 quarantine slowed down sales and business growth everywhere, but it’s also true that some people are having tremendous success right now. How? I’m telling you — it’s all about your mindset. 

Invest in Resources That Grow Your Mindset 

I’ve spent most of my career in the health insurance industry, and some will argue that the profession is mostly skill-based, not mindset-based. So what happens is that salespeople, agents, and brokers spend the majority of their time trying to acquire new skills, products, and strategies. They’re chasing that silver bullet that is supposedly going to change the trajectory of their agency. But they’re failing to work on mindset, and it shows. 

Their entire environment is all about skill insurance. They consume content directly tied to the healthcare system and insurance industry. They don’t put in the work on their minds because they’re so busy trying to acquire new skills. When they find themselves in a sales rut, this obsession only grows. More conferences. More webinars. Newer products. But six months down the road, they’re still not having success. Does this sound like you?

Trust me, I’ve been there. I used to be all about knowledge. And of course, education and skills are essential parts of growing your business. But at the end of the day, the majority of your success is going to come from your mindset. So if you’re not happy, if you’ve watched your sales slowdown, I want to encourage you to pause and start working on your mindset. Start reading the books and listening to the podcasts that cultivate your mind. You’ll be amazed at the results.

I know I was. My career changed when I stopped being so damn focused on acquiring that new product or searching for that new strategy. Finally, I realized that the space between my ears was the problem. I had all the skills. I had all the talent I needed, but when I went into sales meetings, I constantly stressed about the fact that I might fail. I was focusing on the worst possible scenario, and it affected my performance. 

Don’t focus on the fear of losing. Focus on the opportunity of gain. Focus on victory. Focus on your mindset. If there is ever a time in our life where we need to focus more on our mindsets, it’s now, right? There is so much negativity in the world right now that can easily impact your career if you let it. Now is the time to correct your course and start focusing on your mindset to achieve massive success. 

Practical Ways You Can Start Working on Your Mindset Today 

So, how can you do it? What are some things you can start doing today to change your future for the better? I’ve got two major tips for you that are going to help you do just that. 

Mindset Tip #1: Take control of your mornings. Instead of jumping to your phone first thing after waking up, maybe begin by reading a book about controlling your emotions and focusing on positivity. Try meditation — I know that might sound a little too “woo woo” for you, and that’s fine, but try it. Meditating can be nothing more than five minutes of closing your eyes and visualizing your perfect day. You could even take it a step further and journal what that perfect day would look like. This visualization is the first step to manifesting the reality you want!

Mindset Tip #2: Don’t fall into negativity. As your day progresses, you’re going to deal with some fires. A coworker may get on your nerves or maybe it’s an angry client. You may have a business proposal in the afternoon, and you feel the anxiety building up in your stomach. How can you put your mindset in a positive state? Gratitude is the answer. Celebrate every victory in your day, even if it’s a small one. Don’t internalize the negativity. Instead, at the end of day, focus on what went right and how you crushed it. 

Why You Should Listen to This Episode Right Now…

Guys, I promise you — if you can spend 80% of your time focused on your mindset and 20% dedicated to cultivating skill, then your career is going to soar. It’s important to sign up for courses, go to conferences and look for new strategies, but do yourself a favor by devoting 80% of your time to self-development. 

It’s what Michael Jordan, Kobe Bryant, and LeBron James all did. Any successful athlete who succeeds at the highest level spends the majority of their time on your mindset. If you do the same, success, skills, and happiness will follow. 

Hey man, thanks for taking the time to read this Friday Bullpen Session post, and don’t forget to listen to the podcast as well. If you could do me a favor — go over to Apple Podcasts, subscribe, and give me a 5-star rating. I’d be so grateful. Share this episode with a family member, friend, or coworker who needs to hear it, and tag me @andy_neary with a screenshot of your greatest takeaway on Instagram!

And remember, keep on working on that mindset — don’t underestimate the power of positive thinking. It will change your life. 

Until next time, folks!

 

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EP 36 – Do It FOR YOURSELF and NOBODY ELSE!

Hey hey! Welcome back to The Bullpen Sessions! Today, I’ve got an incredibly special post for you. The subject that I’m going to discuss is close to me personally, and I can’t stress enough how critical my advice will be for advancing your happiness. In today’s post, I’m discussing the importance of doing things for yourself and not for anyone else. 

I’m going to expand on this concept and discuss my personal experiences with overcoming the opinions of others, but first, I want to talk to you about the Complete Game Mastermind and what it can do for you. If you’re finding success in your career as a health insurance advisor, sales professional, or another business-related profession and you want to take your business to the next level, the Complete Game Mastermind is absolutely for you.

You’ve put in tireless hours to build your business, but it’s going to take a whole lot more of you to get to the next level. There is only so much work that you can put into your business, and that’s where I come in. I help people grow their businesses by bringing awareness and accountability to their personal brands. 

The Complete Game Mastermind comprises a small group of business professionals, all holding each other accountable to improve their brands and businesses. If you think this may be right for you, I encourage you to check out the Complete Game Mastermind, and if you have any questions, feel free to DM me on Instagram @andy_neary!

Whether or not you’re a business professional, something that is critical for your success and happiness is doing things for you rather than for other people. Today, I challenge you to evaluate your career. Is your profession genuinely what you want to do, or are you just following others’ advice and opinions? It’s crucial that you start living on your own terms rather than on someone else’s. 

Today, I’m going to dive into how parents often raise their children to pursue things for others’ approval rather than for themselves. I’ll also discuss my own story and how I recently stopped pursuing a career that I didn’t truly want. Additionally, I’ll invite you to take control of your life regardless of how you’ve been living up until this point. Let’s get started!

How Parents Condition Their Children to Seek Approval from Others 

What initially gave me the idea for today’s topic was thinking about my dad’s expansive coaching career. He coached baseball from the mid-1980s to the early 200s, and something that I noted during that time was how parents’ relation to their child’s athletics changed. More and more parents began pushing their children to become exceptional athletes despite whether their children actually wanted to play sports. 

Parents didn’t use to push their kids into organized sports like they do now. Back when I played in high school, there were a few kids with pushy parents, but it definitely wasn’t the norm. When parents push their kid to do certain activities against their will, they eventually burn out. When I played, I saw guys who had loads of potential, but they completely plateaued once they hit their sophomore or junior years. They were some of the best players in town, but once they got to the age in which they recognized how their parents had pushed them, they began to resent it and ultimately didn’t progress. 

My first piece of advice is this: If you’re a parent, DO NOT force your kids to play organized sports. Sports are not for everyone, and it’s unhealthy to force your opinions and objectives on your kids. Stop trying to live vicariously through them each kid is their own person and has their own interests that may not involve sports. 

If you force your children to play sports, you’re also instilling in them a mentality of doing things for others’ approval, and they’ll continue living with that mentality into adulthood. How often do you hear of people becoming doctors or attorneys just because their parents wanted them to? They may have a good career, but they’re doing it to seek others’ approval rather than following what they want to do.

If you’re one of my listeners out there pursuing a profession just because you think it’ll please other people, I have crucial advice for you: Do things for yourself and nobody else. Trust me — It’s not selfish to pursue your own dream. 

You Control the Rest of Your Story

Right now, I want you to evaluate what it is that you want to do. I don’t care what age you are or how many years you’ve spent on your career. I want you to ask yourself whether your career is genuinely what you want to do or if you’re only doing it for others’ approval. If you’re doing it for others’ approval, it’s time to re-evaluate your choices. 

I know that it can be challenging to face the fact that you’re pursuing your career for others rather than yourself, but it’s critical that you pursue what makes you happy. I also struggled with this up until last year. When I initially started my business career, I let others determine the course of my profession rather than pursue what I wanted. I went into health insurance sales because someone told me that it was a great career to pursue. I reached some success with the job, but I didn’t enjoy it. Even though I wasn’t happy with it, I kept pursuing that career path because I felt that everybody wanted me to. 

A couple of years ago, I realized that I was interested in becoming a coach like my dad, but I wanted to be a business coach. I felt that I could be great at coaching businesses and help sales professionals advance their careers. Despite my passion, I didn’t pursue it because I listened to others’ opinions in my industry. Everyone told me that I wouldn’t be able to make money from it, and I made the huge mistake of listening to them. 

It wasn’t until March 2019 that I finally started pursuing what I wanted, and it’s all thanks to my girlfriend, Amy. She sat me down and said, “I’m tired of your complaints. It’s obvious that you want to coach, and if you don’t take action on this right now, I am done supporting you. Quit living a life based on others’ opinions and go after what it is you want to do.” That was such great advice, and I’m happy to say that I followed it. In June 2019, I started my own coaching business, and now I’m growing a company on my own terms. I’m living my dream of coaching businesses and business professionals with my Complete Game Mastermind, and I am incredibly grateful for Amy’s advice. 

Now that you know my story, I urge you to do the same. Start pursuing what you want, and do it for you and nobody else. If you’re a young athlete but you’re only playing to please your parents, stop playing and pursue what you want. If you’re working a career because you feel that it’s what others want you to do, find a profession that you genuinely want to pursue. 

Now is the time for you to re-evaluate your future. We’re now beginning the second half of 2020, and I know that it’s been a hard year, but you are in control of where you go from here. You can begin to grow in a career that makes you happy, and you can do it on your own terms. Stop listening to what others think is your best course of action, and start pursuing the destination you know you’re meant for. 

I want you to take the time right now to evaluate what you’re currently doing. I want you to determine whether you’re on the path you want or if you need to reinvent yourself and pursue something new. You’ve got nothing to lose and everything to gain from taking this moment to evaluate where you are and what you want. I found myself in that same position last year, and I am so happy that I took Amy’s advice and changed my life. You can change yours too. You are the author of the rest of your story, and today you’re going to start writing your future. 

Why You Should Listen to This Episode Right Now… 

Guys, I can’t stress enough how important it is for you to do things for yourself and not for others’ approval. Regardless of how you’ve been living your life until this point, you can change directions and pursue what you know will bring you happiness. Stop living for the approval of others and fulfill your purpose. 

Thank you so much for taking the time to read this Friday Bullpen Session post. If you enjoyed reading it, make sure to listen to the full podcast episode as well. Also, I’d appreciate it if you’d head over to Apple Podcasts, subscribe, and give me a 5-star rating. If you have a family member, friend, or coworker that needs to start doing things for themselves rather than for others’ approval, share this episode with them, and tag me @andy_neary with a screenshot of the episode and your greatest takeaways. 

Now is the time for you to start pursuing what you want. Make 2020 the year in which you started changing your life and following your dreams. 

See you next time!

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