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This transcript was auto-generated. Please excuse any typos or grammatical errors.
In this video, I am going to share the number one mistake you are making with your communication when you create video content and how you can fix it. I believe video content is the most effective way to communicate with your prospects. Why? Because when you record videos and your prospects digest those videos, they are getting a chance to see you, hear from you and get a good feel for your personality.
It’s a very effective way to draw the right prospects in now. I know recording videos is uncomfortable. You might be a bit hesitant, but I am going to urge you to step into that discomfort and hit the record button because if you want to create a community of ideal prospects, creating good video content for them is essential. Now let’s talk about the number one mistake you are making with your communication on video.
It might seem subtle, but it’s having a huge impact on how your prospects are digesting your content because they may not be digesting it at all. What is this mistake? When you hit the record button, you’re talking to many people instead of one. You see, when you hit record, instead of talking to that one person on the other side of the camera, you’re trying to speak to an audience.
So you’ll hit record and say things like, Hey, everybody, I hope everybody is doing well. As many of you may know, when you speak as if you’re talking to many people instead of one, you’re losing the viewer because the person on the other end of the camera digesting your video content doesn’t know if you’re talking to him or her or you’re talking to a big audience.
So when you hit record, here’s the Fix. You have to talk to one. Speak to one. Act like you’re sitting down and having a cup of coffee with a friend with a prospect. How would you address that one person if you were speaking to them? Use the same terminology when you record a video. Act like you’re looking at that person through that lens and you’re just speaking to them.
If you record video content that speaks to one versus many. Your video content is going to be exponentially more effective because when your prospects digest the video content, they’re going to act as if they’re going to believe you’re speaking to them, by the way. The same holds true with public speaking. If you’re on stage at a conference speaking to your audience, when you address your audience, even though there might be hundreds of people in the room, you have to speak as if you’re just talking to one.
Because what you want them to do is each of them digesting your content as if you’re speaking directly to them instead of the entire room. Trust me, this took my communication to the next level, whether it was creating my videos or my public speaking presentations, you could do the same thing. So the simple fix is when you hit record, talk to one, don’t talk to many and your video content is going to be effective.